Associati is a research and innovation firm that analyzes and improves the human experiences that organizations provide to their customers, in situations, strategies, and communication.
Associati uses a problem solving process that is sophisticated, comprehensive and successful at improving the relationship between a company and its customers, and subsequently increasing the value of its brand. The robust process can solve a problem of any subject matter and consists of three steps:
1) identify issues: by getting to the root of situations and asking the right questions, Associati defines precisely what the issues are and who the solutions will be for.
2) comprehensive research: Associati creates a very rich contextual understanding from written and in-field research of a variety of sources - psychology, sociology, technology, communications, architecture and design, business and marketing.
3) innovate solutions: develop practical and realistic solutions that improve the standing of your company with its customers, and subsequently increase revenue.
Associati provides the following specialized services:
Social issues problem solving (crime, poverty, homelessness)
Technological analysis (developing innovative technological futures)
Organizational assessment and evaluation
In-field research (first-hand analysis of how things work in real life with real people; interviews, observation, evaluation)
Communication Design (Branding and identity, marketing, business cards and letterheads, posters, graphic design)
Interaction Design (user-centered design, participatory design, persona research, user experience)