Wake Creative was founded by the Executive Director and the Graphic Design Director of Fitness Industry Council of Canada (FIC), a not-for-profit trade organization which represents the Canadian Commercial Fitness Industry. Having a limited staff and budget, FIC needed outside support to create, manage and develop dynamic public relations initiatives, which included building and maintaining new websites and implementing new social media platforms.
Recognizing the need to develop cost effective solutions for not-for-profit organizations, Brian Gilbank and Dennis Michael developed Wake Creative after attaining the core mandate of FIC, which was to achieve a federal Adult Fitness Tax Credit for Canadian’s.
Contact Wake Creative today at: or view our website by visiting www.wake-creative.com.
Wake Creative’ s Services Include:
Wake Creative takes high quality and well-crafted design to a new level in order to create an original brand for your business, which will connect with your customers and increase the visibility and prosperity of your business.
- Corporate identity
- Website design
- Print media design
- Trade show display design
- Social media design
At Wake Creative we believe that Euripides was correct when he said that "the language of truth is simple". Effective marketing is not only simple; it must inspire action and create dialogue about your brand. Well developed and clearly articulated content is the vehicle for effective advertising and marketing. We will research market conditions, analyze the competition and propose a compelling argument to inform the content of your marketing strategy. We have the experience and expertise necessary to synthesize this information and implement a communications strategy that reinforces your brand.
- Market research
- Copywriting: key messaging, press releases, speeches and presentations
- Content optimization
- Branding blueprint
- Campaign development
- Strategy development
- Social media development & implementation strategies
Wake Creative can provide strategies and leadership through our consultation process, helping you to develop and improve productivity; more effectively manage staff and increase accountability and awareness.
We offer management and consulting services as well as services targeted specifically for your business, including: market planning, budgetary planning, price point planning, creative planning and sustainability planning. If you need assistance preparing a business plan or strategy on how to allocate spending - Wake Creative can help.
Wake Creative can also provide you with a unique non-biased perspective, leading to increased profit and buying power for your business. Given the fundamental and growing importance of marketing, media and design, companies must have strategies in place to ensure that results are achieved in a competitive market.