When you talk with "marketers" do you get the canned sales package? You know, the one that continues to sell the same solution regardless of your questions, your organization, your clients. Take for example, promotional pens. Will that really work for you? If someone sees your promotional pen, will that prompt them to buy-in or at least call? For some organizations that answer is assuredly "YES"! However, are you that type of organization?
So what do you do? Advertise? Social network? Yellow pages? Publicity? Website? The list goes on and on. Maybe a combination of them all, or you could experiment with them one at a time testing to see if they work. I would think that's cumbersome, slow, inefficient and expensive.
There are answers, but it takes some thinking, some strategy, some time to understand the products and services that you provide to your specific client base. What do your clients want? Where would they look to find you? Why do they engage with you? What do you want them to say about you? How are you different from your competitors? You need answers to these important questions. You want to be able to get the most out of your marketing dollars. This is where we can help. We are marketing strategists. We work with you to build your master plan, set it in motion, mitigate the risks, find the feedback, improve your effectiveness and implement your plan.
As an effective alternative, we offer educational classes, or rather guided do it yourself marketing. With the right person, you can save thousands... ask us how.