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Job Number:  46566
Digital Engagement Coordinator
Job Posted: Wednesday, 25 July 2018
Closing Date: Monday, 24 September 2018
(in 41 days)
Partners International Canada
Region: Halton / Peel area Type: Full time
Location: BRAMPTON Salary: (not entered)

Digital Engagement Coordinator

 

 

Organizational Overview:

Partners International Canada (PI Canada) is a Christian charity equipping the church, empowering women and children, and transforming communities in the least reached and least resourced regions of the world. Through holistic development and Christian witness we work exclusively with indigenous Christian partners to resource catalytic Kingdom growth and develop long-term sustainable ministry outcomes.

 

 

Mission Statement:

Mobilizing Canadians into partnership with locally-led Christian ministries to bring holistic transformation and advance the Kingdom of God.

 

 

Job Description:  Reporting to the Director of Development, the Digital Engagement Coordinator (DEC) will coordinate and execute the digital communications plan by focusing on three areas: content creation, online engagement, and analytics. As our ambassador for creating digital momentum, you will possess the ability to build awareness, drive traffic, develop donor engagement, and increase conversion through all online channels. This will include, but is not limited to; advertising, e-commerce, email, social media and community management. The DEC will also assist with other graphic design and multimedia projects as assigned. As an integral part of our marketing team, the DEC’s objectives include increasing awareness and preference for PI Canada, brand building, and energizing key stakeholders within the Canadian landscape.

 

 

Responsibilities: The ideal candidate will oversee execution of the digital engagement marketing strategy to build brand awareness in the following areas;

 

  

Content Creation & Management

  • Execute and maintain the content calendar; create/curate content including articles, blogs, graphics, video; promoting content/conversations and sharing actions.
  • Website Maintenance: Update and refresh web page content, guide future site architecture development, and work with IT partners to troubleshoot and resolve technical concerns.
  • Content Management: Create, post, monitor and modify content to website and social media platforms to enhance the user experience and increase engagement.
  • Draft and deliver member bulletins and other donor communications materials as required.

 

Community/Channel Engagement

  • Oversee community management including growth and engagement tactics; manage Q&A.
  • Manage and grow online engagement with social media assets, including Facebook, Twitter, LinkedIn and Instagram accounts.
  • Ensure all digital communications is consistent, on-brand, and comply with Canadian anti-spam laws and general best practices.

 

Analytics & Insight Reports

  • Use Google Analytics and/or Social Media analytics tools to provide web performance, advertising campaign, e-commerce, email, social media insight reports, including suggestions to optimize
  • Monitor and report on the effectiveness of digital content (e.g. CTR).

 

Digital Advertising & E-Commerce

  • Create and execute digital advertising campaigns on platforms such as Facebook, LinkedIn, etc. leveraging Google Adwords, Facebook Ads, Banner advertising etc.
  • Use Google analytics and/or Sprout Social to measure and track site, campaign and e-commerce performance and conversion rates.
  • Build email templates and deploy campaigns using MailChimp email tool (using personalization and segmentation).
  • Maintain consistent and optimized SEO messaging plan across all channels.

 

Requirements:

  • Bachelor’s degree or College Diploma in communications, journalism, marketing, public relations or related field
  • Three years of digital experience working with a non-profit, marketing or advertising agency  
  • Excellent writing, copy and persuasive communication skills; strong design eye
  • A creative thinker and innovative in ways to reach new audiences
  • Knowledge of Facebook, Twitter, Instagram, YouTube, Google Analytics essential
  • Experience using, WordPress, Sprout Social or equivalent, MailChimp (or similar), video editing essential
  • A proven understanding of SEO and Google Analytics
  • Experience working with Adobe Creative Suite, InDesign, HTML and digital media production and database management systems
  • Strong project management, organization and time-management skills
  • Proven ability and flexibility to manage multiple deadlines and reset priorities as needed
  • A practicing Christian serving in your church community
  • Can demonstrate an understanding of the issues of global resource disparity, biblical stewardship and the power of effective Christian partnerships

 

 

Salary:  remuneration based on experience                            

Additional:

  •      Head Office in Brampton, Ontario
  •      Starting date September 1, 2018
  •      Position requires 10% regional travel / 5% national travel / Possible international travel

 

How to Apply:
Please mention you saw this posting on WorkInNonProfits.ca.
Please send your Application & Resumes only in PDF format.
Attn: Digital Engagement Coordinator
Contact Details:
By mail:
Partners International Canada
56-8500 TORBRAM ROAD
BRAMPTON, ON, L6T 5C6

By e-mail:


www:   www.partnersinternational.ca


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