Job Posting 100315

Marketing and Communications Specialist
Child Development Institute
Toronto Metro area
closed yesterday (Fri, 19 Apr)
full time

Who we are


Children are at the front and centre of what we do; they are the foundation of our purpose and the basis for our evidence-driven strategy. Our mission is to transform the lives of children, youth and their families by developing and delivering innovative, research-based mental health and early learning programs. At the Child Development Institute (CDI), we are passionate about helping our communities’ most vulnerable members and their caregivers. It motivates each of us to face what can be difficult situations while continuously finding the purest joy in play, in silence, in advice, and in the unbelievable strength and resilience of our young clients. Joining us now is a rewarding opportunity to be part of an organization that is built on a legacy of more than 100 years of helping children and families. 


Recognized as a leader and model for measurement-based impact, we are client-centred, family-centred, and data-informed. We are a place where professionals grounded in mental health, care, and well-being of infants, children and youth, come together in collaboration, learning and inclusion. As a multiservice organization delivering social, emotional, and behavioural counselling services, early childhood education, learning disabilities and mental health services, and family violence services, we address the whole person from when they begin their life. Every child and family that reaches out to us is unique, and we value and embrace their individuality. We deliver the tailored support and tools they need to build life-long skills, positive mental health, and resilience. With their trust in us, we guide children and families along a supportive journey. It is an often difficult path and simultaneously the most rewarding experience for providers, children and families.


Who we need


We are hiring a Marketing and Communications Specialist for a 12-18 maternity month leave contract. You will contribute to and take the lead for a range of digital and print communications, marketing, and fundraising activities to engage various stakeholders. You will represent all aspects of the organization and be part of our efforts to reach children, youth and families that will benefit from our services.


Who you are


You are a storyteller. Creative and innovative in both your content and your format choices. You can make images come to life with your words and bring the impact of what we do into the hearts of our funders, donors, teammates, and communities. You have the confidence to propose ideas and the ability to create content based on independent research. You may be a freelance writer seeking a steady contract with multiple exciting projects and deliverables that make a measurable impact in bettering the lives of children and families. Or, you are a marketing associate looking for increased ownership in a warm and rewarding environment. Either way, you want to join an organization that needs your talent to enhance and amplify their voice and shine a light on what they do.


What’s in it for you:


Profound purpose. You want to be part of a nonprofit organization where you can broaden their reach and audience. This is an unbelievable opportunity to be part of a Marketing and Communication team partnered directly with Fundraising. You want to take shared ownership of the website and all branded digital and print collateral created for stakeholders at multiple levels. You will be involved in all aspects of our messaging, from impact statements and annual reports for funders to program brochures for clients. 


Growth. You are looking for a company where you can continue to design and develop meaningful content while taking the lead on communications initiatives. You want to learn and grow as part of a broader Fund Development, Marketing, and Communications team. You will be mentored by a manager deeply committed to nurturing the skills of her team and incorporating new ideas. You will be part of a supportive and diverse group of bright minds and fun personalities who share a passion for our mission.


As our Marketing and Communications Specialist, you will:

  • Tell our story. You will write, edit, and design materials for various local and national stakeholders. You will assist in the development of visual and narrative content marketing, including email and fundraising campaign initiatives to attract and retain donors, blog content for the website in partnership with clinical leads for subject matter expertise and insights, and marketing content aimed at diverse communities to educate and inform on our programs and services.
  • Align the branding. You will ensure all digital and printed materials, internal and external facing, adhere to our new brand guidelines. You will provide communications materials and support to national and international Affiliate sites to ensure brand integrity.
  • Coordinate internal events and meetings. You will support the preparation of external presentations, conferences, video marketing and editing, logistics, collateral design, print and distribution.
  • Support the Fund Development team. You will create compelling content for grant proposals and applications to secure funding from the government, foundations, and other grant-making organizations. You will assist with researching grant opportunities and preparing letters of interest. 
  • Raise awareness and visibility of the organization. You will develop relationships with media contacts such as journalists, reporters, bloggers, and media points. You will prepare press releases and facilitate media requests. You will maintain a database on agency dissemination activities and track CDI media presence and mentions.

You have:

  • The knowledge. You have experience in communications and digital marketing with exceptional narrative, written and visual skills.  You can leverage different mediums, research, and graphics to tell impactful stories. You can create genuine connections with various audiences, adhering to brand standards while adapting your messaging to fit different formats and purposes. You stay up to date with trends and developments in print, video, and digital marketing, social media, and communications.
  • The technical skills. You have expertise in Canva, Microsoft Office Suite, Adobe Creative Suite or Creative Cloud, WordPress, and a Content Management System. You may have exposure to an online fundraising platform. You can quickly pick up new technologies.
  • The drive. You can apply your outstanding organizational and collaboration skills to balance and prioritize multiple tasks to meet competing deadlines in a fast-paced environment. You hold yourself up to high standards of ownership and accountability. You exercise good judgment and awareness of the impact your work has on others. You embrace continuous change and are adaptable to work within realistic yet demanding deadlines. 
  • The collaboration skills. You can build trusting relationships and have a proven ability to thrive in a team-based collegial culture. You embrace the opportunity to interact with diverse colleagues, stakeholders and community members.

Other requirements

  • All applicants are advised that offers of employment are contingent upon the successful completion of a Vulnerable Sector Check.
  • Credential verifications and references are required.
  • As a condition of employment, you are required to provide updated COVID vaccinations in compliance with the CDI Mandatory Vaccination Policy.

Join us.


Fostering positive transformations in mental health for over a century, CDI is a world-class leader trusted in helping children, youth and families through a wide range of evidence-informed services to build lasting change.


At CDI, we prioritize the mental well-being and work-life balance of our teams. We acknowledge the reality of the emotionally demanding work each of us puts in every day. To that end, we strive to create a collaborative, diverse, inclusive, and equitable space where creativity flourish by offering:

  • Flexible hours in a planned program environment.
  • A focus on cross-disciplinary collaboration and knowledge sharing.
  • Ongoing paid professional development opportunities and certifications. 

If you want to be part of our vision to make a measurable lifelong impact on the mental health and well-being of children, youth and their families, join us.


Apply now


If you're excited about this role but your experience aligns differently with every requirement, we encourage you to apply. While specific qualifications are strictly required, others can be based on various experiences, backgrounds, and knowledge. We can't promise an interview, but we will consider your whole application. 


What you can expect from our interview process:

  • A virtual interview with a Talent Advisor will discuss your interest in the role and your passion for telling stories through different media for different audiences.
  • An in-person interview with the Senior Manager, Development and Communication, and an HR Representative, where you will have an opportunity to further expand on your knowledge of effective and creative marketing and communications experience as well as ask questions.
  • A request for two writing samples.

CDI is firmly committed to diversity within its community and welcomes applications from racialized persons/persons of colour, Indigenous People of North America and the world, persons with disabilities, 2SLGBTQIA+ persons, and those who may contribute to the further diversification of ideas. We are committed to providing equitable opportunities in employment and to providing a workplace which is free from discrimination and harassment. We are equally committed to providing an inclusive and accessible workplace. If you require accommodations, please reach out to us at

Please Note: is not affiliated with and in no way endorses or vets the organization that posted this job. Any links posted within the job will take you to their external site where the same disclaimer applies.

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