Audience Engagement Editor
Lion's Roar Foundation
Central / Halifax area, Halifax
closes in 8 days (Fri, 10 Apr) full time
• 35,000 to 45,000
Lion’s Roar is looking for an audience engagement editor with a successful start-up mentality, who can apply that energy to one of North America’s leading spiritual brands. You need to be a digital-savvy creative who wants to put their editorial skills to work attracting, engaging, and delivering value to new and established digital audiences through a nonprofit lens. You’ll be creating lively and compelling new service packages out of existing high-calibre content while growing and serving our audiences across all digital platforms. You’re adept at inbound content marketing, branded content development, and web-exclusive content packaging. In addition to gathering, analyzing, interpreting, and reporting on data from all platforms, you’ll be responsible for developing and managing the tools that support this work. You’ll be a key player in all respects.
Lion’s Roar is an established, socially-conscious, values-driven Buddhist not-for-profit media company.
What you’ll be doing:
Conceptualize and help implement new editorial and branded content packages
Support efficient editorial workflows to ensure successful placement and promotion of content between magazine and web
Work with editors to develop and execute web-exclusive content
Co-author annual content strategy with Digital Editor, and with input from full digital team.
Optimize content for web using SEO best practices and effective content packaging strategies
Monitor trending topics and identify opportunities to improve LionsRoar.com traffic
Monitor audience metrics and adapt strategies for enhancing audience growth and revenue potential
Work with ad sales, marketing, and special projects teams to create new opportunities for engagement and monetization
Work closely with digital editorial and marketing teams to develop and deploy best practices around email capture, paid content promotion (FB, Google, etc), audience engagement, etc.
Act as a bridge between editorial and publishing teams, bringing the views and perspectives of each team to the other.
Recommend, implement, and maintain software tools to deliver our digital products and maximize their potential
What we’re looking for:
A strategic thinker who considers traffic and social analytics before making or recommending an editorial decision
An idea generator who can think of new, fresh ways to package content
2 to 3 years experience, in particular SEO, CMS, and Analytics
A collaborative team builder who can support others and rally support for new projects
Strong assigning, editing, and packaging skills across multiple platforms including web, social, app, etc.
Knowledge of Buddhist and spiritual audiences a plus
A little more about us:
Values-driven workplace and strong founding culture
Bright, open-concept office located in downtown Halifax
Benefits, pension, and generous variety of leave time
Strong preference for onsite arrangement but open to discussing telecommuting
Candidates must be eligible to work in Canada.
Salary range negotiable, commensurate with experience: $35,000 to $45,000.
To apply, please send cover letter and resume to ; include “Audience Engagement Editor” in the subject line.
Submission deadline EXTENDED: April 10, 2020.
How to Apply
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