Watershed Watch Salmon Society is a non-profit organization that works to defend and rebuild B.C.’s wild salmon. Our work focuses on many issues affecting salmon, including habitat protection, sustainability in salmon fisheries, reforming the salmon aquaculture industry and rebuilding depleted salmon populations. We are a federally registered charity with a strong track record as a science-based watchdog organization, and we are working to better engage citizens and organize our supporters in order to better protect wild salmon and watersheds in B.C.
The Engagement Manager will lead our small team in building a powerful network of citizens who are helping us stand up for B.C.’s wild salmon and the waters they swim in. This will include growing and engaging Watershed Watch’s volunteer and donor bases, helping to plan and execute our campaigns and advancing our calls to action.
- Ensure that Watershed Watch’s citizen engagement activities boost our campaigns for wild salmon, our public profile, list of followers and supporters, volunteer base, and overall impact.
- Work with other staff and colleagues from other organizations to develop, refine, and execute campaign-specific strategies for citizen engagement, ensuring that the engagement activities are well aligned with campaign goals. This will include our multi-organization collaborative campaigns, Safe Salmon and Code Blue BC.
- Plan and attend COVID-appropriate outreach events, in collaboration with staff and volunteers.
- Identify and connect with local partners for events and sponsorships (e.g., retailers, other organizations).
- Actively recruit, train, supervise and retain volunteers.
- Train and manage summer students in the Lower Mainland, Victoria, and/or other areas.
- Monitor, analyze, and report to staff on engagement-related metrics and data, working with staff and allies to continually improve the strategic value of our engagement organizing activities.
- Help ensure that outreach events, materials, and messaging are effective, appropriate, and aligned with our strategies, organizational culture, and positions on key issues, and are also legally compliant (e.g. with Revenue Canada’s regulations for registered charities).
- Assist in managing our contact and engagement data, and refining our data management systems.
- Work with the Operations Director and Communications Manager on donor outreach and engagement, overseeing some aspects.
- Collaborate with the Communications Manager and other staff to develop and distribute engagement materials (e.g., printed handouts, display materials, branded merchandise).
- Help volunteers to ensure that we get results (i.e., new sign-ups, volunteers, donations) at public and online outreach/engagement events.
- Occasionally assist with the development of grant proposals and reports.
- Occasionally (under supervision) do water quality testing, fish collection, restoration work, and other field work in support of our campaigns and restoration projects.
- Manage a diverse and demanding workload through prioritization, scheduling, and frequent consultation with the Executive Director, other members of our team, and external allies.
- Track and report your time on a daily basis and maintain a healthy work-life balance.
We are looking for someone who:
- Is a natural leader who can supervise small teams and will excel at moving our followers up the ladder of engagement;
- Has proven experience with engagement organizing;
- Is a skilled verbal and written communicator with public-speaking experience;
- Has the knowledge, experience, and dedication to elevate public understanding of the issues we work on, and also elevate Watershed Watch’s public profile and support base;
- Has a strong conservation ethic and understands the cultural, social, and ecological importance of wild salmon and fresh water to British Columbians;
- Can comfortably communicate and work with the wide array of people and communities who make up B.C.’s wild salmon constituency, including First Nations and fisher;
- Can comfortably communicate with elected officials and media;
- Is a strategic, rational thinker and creative problem-solver who seeks out evidence when forming opinions and making decisions;
- Has proven experience with digital community building and using social media for marketing and digital engagement (particularly Facebook, Twitter, and Instagram);
- Can work collaboratively to plan and execute projects (set and achieve realistic goals, manage multiple concurrent projects through prioritization and scheduling, and adapt to changing circumstances);
- Is not afraid to give or receive constructive criticism;
- Can frequently work on evenings or weekends, as needed, and occasionally between the Lower Mainland and Victoria to work with our volunteers and staff at other locations;
- Has a driver’s license and access to a vehicle;
- Knows, or can quickly learn, how to use the following computer tools: Google Drive and Docs, Wordpress, New/Mode, Mailchimp, Nationbuilder and CRM systems.