Job Posting 70058

Volunteer & Tree Gift Program Coordinator
ReForest London
London area
closes in 6 days (Sun, 18 Apr)
full time  •  37.5 hours/week @ $20/hr

ReForest London (RFL) is a small but mighty non-profit organization with a vision to see our community thriving in a healthy urban forest. We're on a mission to enhance environmental and human health in the Forest City by inspiring, educating and empowering Londoners to plant and care for trees and to be part of a sustainability-focused future for our community. Since our founding in 2005, we have grown to become London’s largest environmental not-for-profit organization. Powered by passionate staff and volunteers, ReForest London plants, cares for, and gives away thousands of trees each year. ReForest London also offers many tree-themed educational activities such as workshops, webinars and hikes. We are big on partnerships and increasingly looking to help facilitate large-scale, citywide solutions to environmental issues.

Two of our larger projects at the moment include London’s Million Tree Challenge (, which we co-founded with the City of London, and the creation of a regional environmental centre, the Westminster Ponds Centre for Environment & Sustainability ( While we are a small team, we are energetic, passionate and we punch above our weight. Our workplace and workstyle is flexible. Staff members are accountable for outcomes but enjoy a lot of freedom in how to achieve them.

Our core values are: Collaboration, Optimism, Respect and Empowerment.



We are seeking a Volunteer and Tree Gift Program Coordinator. The coordinator will help us engage with thousands of keen, passionate volunteers each year to help us keep the “Forest” in the Forest City. This role is also responsible for managing our Tree Gift program, through which Londoners can honour and celebrate the lives of their loved ones through the planting of trees in our Celebration Forest.  This is a 5 day/week (37.5 hours/week) permanent position with benefits, with an hourly rate of $20 and an anticipated start date of May 3, 2021. They will report to our Director of Development, Amber Cantell.



  • Manage our Volunteer program to better attract, train, retain and recognize volunteers
    • Recruit individual and group volunteers through online community calendars, e-newsletters, e-mail, website, posters, social media and more
    • Manage volunteer registration processes and develop registration systems
    • Develop digital training tools (webinars, quizzes, videos, etc.) for volunteer roles in the organization (Tree Specialists, Community Liaisons, Program Assistants, etc.), and promote and deliver online training to volunteers during the pandemic
    • Develop additional in-person training materials to engage with new and existing volunteers, and deliver in-person training sessions post-pandemic
    • Develop formal volunteer role descriptions for volunteer roles
    • Manage volunteer data using our Customer Relationship Management database (Sumac)
    • Perform ongoing volunteer stewardship, including regular communications, stewarding volunteers into new roles, and supporting training and development of skills
    • Perform volunteer recognition and retention activities, such as volunteer recognition events
    • Attend some planting and aftercare events to work directly with volunteer tree planters
    • Evaluate volunteer program, including surveying volunteers about their experience
  • Organize and participate in community events (e.g. festivals, cultural fairs, volunteer fairs, etc.) to promote ReForest London’s mission
    • Design & develop new displays and promotional materials using digital design software (e.g. Photoshop, Illustrator and/or Canva)
    • Schedule & train volunteers helping to cover the events
  • Use online tools to identify new audiences for us to outreach to, including new groups looking for volunteer opportunities, and opportunities for greater engagement with London’s growing diverse cultural communities
  • Develop and administer an engagement organizing work plan for the organization, and ensure that engagement organizing principles and systems are incorporated into our programs
  • Participate in the redevelopment of the ReForest London website, in particular, sections related to volunteer recruitment, training, and events
  • Lead, promote and manage our Tree Gifts program
    • Promote program to appropriate audiences
    • Manage the e-commerce platform on our website used by the public for Tree Gift purchases
    • Input additional orders received in-person or by phone
    • Recognize donors and honourees, and ensure effective tracking of tree gift purchases through our CRM database
    • Plan annual tree planting event ceremony in Celebration Forest, in collaboration with planting program staff
  • Work with development staff to maintain a robust grassroots donor stewardship program to keep our partners and donors informed of our activities, thank them for their support, and invite them to future engagement
    • Use our CRM database and online donation platforms (PayPal, CanadaHelps) to track and communicate with donors
    • Manage receipting of donations
    • Track and report on monthly revenue with donor software, as well as providing special reports to the Board as needed
  • Promote and administer our Seedling Giveaway program
    • Order and track all incoming and outgoing seedling orders
    • Ensure seedlings are properly distributed, with planting and species information
    • Organize the preparation of electronic invoices and receive payment for seedling orders as necessary
  • Work with our marketing & communications staff to develop and implement social media and digital communications strategies for our Volunteer, Tree Gift, and Seedling Giveaway programs
  • Support the ReForest London Board of Directors through volunteer stewardship and retention tactics including surveys, development of training, and online file management and task management systems.
  • Act as the main point of contact between ReForest London and the general public, responding to inquiries and managing our main e-mail address and phone line
  • Other duties as assigned



The ideal candidate is a terrific people-person who loves trees and is passionate about inspiring others to environmental action. You’re warm, outgoing, friendly and professional – as well as a good teacher and effective communicator, both in person and online. You thrive in busy environments, adapt easily, and look to develop systems to make lives easier! You are detail oriented and organized, you embrace digital technologies and systems, and you are a natural problem solver. 



  • Degree or diploma in liberal arts, not-for-profit management, event planning, human resources, marketing, education, environment, or a related field
  • A post-graduate or continuing education certificate in Volunteer Management would be an asset
  • Non-profit experience, event planning experience, and experience working with and training volunteers are strongly desired
  • Ontario “G” driver’s license and access to a car are required
  • Ability to lift up to 50 lbs, as all staff assist with tree unloads during planting season
  • Ability to work evenings and weekends as required (e.g. for community outreach booths once the pandemic has passed)

As this position would be funded through an employment support program, the candidate must be:

  • Under 30 years of age
  • A post-secondary graduate (this is not required for participants who live in Yukon, Northwest Territories, or Nunavut)
  • Legally entitled to work in Canada (i.e. Canadian citizen, permanent resident, or person who has been granted refugee status)
  • Self-assess as underemployed (meaning they are employed below their level of education, outside their field of study, hold part-time employment, or unemployed)



  • Approachable and friendly personality that sets volunteers at ease and helps them feel valued 
  • Exceptional written and oral communication skills
  • Experience working or volunteering in a non-profit setting
  • Ability to meet set deadlines
  • Ability to interact meaningfully with volunteers of differing levels, abilities, and interests
  • Interest in trees and/or environment and willing to learn
  • Strong attention to detail, and proficiency with data management, analysis, and reporting
  • Ability to work independently from home to accomplish goals during the pandemic
  • A love of taking initiative, a strong sense of ownership, and a desire to develop these programs further
  • Graphic design skills 
  • A natural aptitude for computers, as well as experience with Customer Relationship Management databases (CRMs), such as Sumac
  • Event planning and/or community booth management experience 



  • Employee health and dental benefits plan (starting after a probationary period)
  • Flexible work schedule (working Saturday and Sunday? Take Monday and Wednesday off then!)
  • Positive team environment: we live on a diet of optimism, chocolate, and tree puns!
  • Working in the middle of a forest: Westminster Ponds is surrounded by beautiful trees and nature, and is a great place to take a walk during lunch to refocus



We work in a busy, fast-paced environment (especially during planting seasons!), and get our energy from knowing that the work we are doing is making a difference in our community and the daily lives of thousands of Londoners each year.

Members of our team all bring their own expertise and strengths to the table, and collaboration and reflection are both important parts of our organizational culture. For nature enthusiasts, our office is located right next to the beautiful Westminster Ponds Environmentally Significant Area, London’s largest ESA and a wonderful place to enjoy a lunch-time hike or picnic. We are passionate and dedicated individuals who truly work every day to make London a better place!



Our staff are currently working remotely. During planting season, and pending local public health decisions, the position will be a blend of in-office / in-community / remote work. 

Please Note: is not affiliated with and in no way endorses or vets the organization that posted this job. Any links posted within the job will take you to their external site where the same disclaimer applies.

Thanks for looking on and good luck with your job search!