Reporting to the Executive Director, Communications and Marketing the Marketing and Communications Coordinator will be responsible for recruitment and retention of diverse students in the FAS programs. This includes attending events associated with campaigns and for outreach purposes. The Marketing and Communications Coordinator will play a key role in developing and implementing comprehensive marketing and communications plans that will facilitate the admission, enrolment and retention of diverse students for the Faculty of Arts and Science. The strategies within these plans will include print, web, social media, event marketing and digital communication initiatives. This position is also specifically responsible for graphic design for the department for internal and external initiatives and campaigns.
This position requires the Marketing and Communication Coordinator to regularly travel and work evenings and weekends and is subject to the Averaging and Time Travel Credit provisions of the USW Local 2010 Collective Agreement.
- Develop and implement marketing strategies designed to recruit new diverse students to FAS, working in coordination with the 32 departments within Arts and Science, Office of the University Registrar, Admissions and Recruitment, the School of Graduate Studies, and other key campus stakeholders, outside suppliers and internal staff. Provides support with the planning and coordination of events as well as attends events as
- Ensure coordination of appropriate messaging and design for various media (websites, social media messaging, print, digital campaigns including email and video, and mailings); prepare and release according to schedule while ensuring compliance with Queen’s visual and brand
- Develop and ensure implementation of marketing briefs, campaigns and reports for new and strategically important initiatives within the
- Determine the itinerary and events in consultation with the Executive Director to promote Queen’s, build relationships, and define measurement criteria for evaluating marketing plans and their execution; evaluate effectiveness in terms of meeting objectives, and propose and incorporate changes for the future.
- Coordinates the production of marketing materials including both print and electronic components on behalf of FAS and the 32
- Collaborate with key internal and external stakeholders regarding advertising messages to target audiences (i.e. prospective grad students, Queen’s students, visiting students, distance students, and alumni).
- Assist in maintaining FAS websites which includes coordinating and implementing content and design revisions as
- Complete frequent website and social media analytical reviews for the purpose of search engine optimization and user experiences; in response develop and implement changes to boost website and social media
- Develop and implement communication tools such as e- newsletters and online groups to keep in touch with students.
- Assess the effectiveness of the various advertising and retention initiatives, and make recommendations for
- Plan and conduct market research such as student focus groups to better understand communication best practices for the various stakeholder groups within
- When required, orally present marketing and communications information to public or internal audiences.
- Promotes diversity and inclusion in the workplace.
- Undertakes other duties as assigned and in support of the unit and/or department.
- Completion of a three-year post-secondary program with a focus on marketing and
- 3-5 years of relevant experience with graphic design, content creation and management, digital marketing, analytics and overall marketing
- Graphic Design experience is essential.
- Demonstrated successful experience working with the Adobe Creative Cloud Suite, specifically InDesign, Illustrator, and Photoshop.
- Ability to use Microsoft Word and PowerPoint for graphic design when needed.
- Experience working with people as a service provider, as a team member and as a team leader – Project management
- Previous experience working in a post-secondary environment and knowledge of admission policies and
- Ability to perform the physical demands of the job such as; setting-up displays, tables, banners, signs, projection equipment, brochure racks, etc. for recruitment/tradeshows and various other
- Consideration may be given to an equivalent combination of education and
- Excellent communications and interpersonal skills, for both verbal and written communication with creative and concise writing and editing skills and effective interactions with a wide variety of individuals including staff, faculty, and students (prospective and returning).
- Considerable experience with social media and a passion to use as a tool to build relationships and market FAS within the Queen’s
- Technical aptitude and the ability to quickly learn new systems and software – knowledge of Microsoft Office, and Adobe Creative Suite considered an
- Experience exporting design pieces for different sources, i.e. web and print production.
- Graphic design certification an asset.
- Knowledge of website best practices for usability, accessibility and content
- Strong customer service orientation: ability to respond to student enquiries and concerns quickly, professionally and
- Strong attention to detail and accuracy, with an appreciation for the implications of errors for students and the
- Strong judgment in addressing complex and sensitive issues in a university
- Ability to work in a deadline-driven
- Ability to organize and run large events with numerous volunteers.
- Knowledge of online platforms for events.
- Event planning experience including the use of project briefs, critical paths and event documents.
- Ability to work as part of a team – demonstrated flexibility and willingness to adapt or do what is necessary to further communications
- Ability to speak publicly with confidence.
- Ability to troubleshoot communication strategies in a short-period of time in a crisis or issues management
- Knowledge of the Queen’s Visual Identity Standards considered an asset.
- Determines marketing strategies to support advertising campaigns, as well as the schedules and plans for
- Determines most efficient process in developing identified marketing and communication initiatives working and providing recommendations to the Faculty of Arts and Science Marketing Director, and others as
- Determines when to refer or escalate a problem or question to the Faculty of Arts and Science Marketing
- Decide how to balance time and priorities to ensure responsibilities are carried out
- Identifies and determines procedures and processes necessary for effective communication with students.
- Determines methods to assess effectiveness of marketing and retention strategies, collects, analyzes and evaluates feedback on the student experience, etc., and makes recommendations for improvement.