Reporting to the Director, Student Services and working closely with the Associate Dean (Academic), the Strategic Enrolment Management (SEM) Lead is responsible for developing, implementing, monitoring and evaluating a Faculty Strategic Enrolment Management (SEM) Plan, by providing research, analysis and project management support to facilitate strategic planning and decision making of the Faculty’s enrolment activities and processes. As a SEM subject matter expert, this position provides high level advisory support to the Arts and Science Strategic Enrolment Management Group (SEMG) in determining enrolment priorities, objectives, initiatives, resource commitments and deliverables to achieve and maintain optimum student recruitment/applicant conversion, retention, and success outcomes. The SEM Lead assesses the faculty’s initiatives, providing advice and guidance on both improving past initiatives and introducing new recruitment and retention plans that align with the Faculty’s Strategic Plan and the university’s academic strategic priorities.
Focusing on the entire student life cycle, from supporting and championing strategic enrolment decisions through to graduation, the SEM Lead contributes to and advances student success, satisfaction and retention by managing the Faculty’s enrolment planning, troubleshooting, and data analysis processes. The SEM Lead develops metrics, implements assessment and data tools as well as identifies, analyzes, and leverages existing data to inform enrolment planning and decisions and solutions. Through an understanding of best practices and analysis of student and course enrolment trends, geographic and sector data, the SEM Lead advises the Faculty on strategies to ensure enrolment targets (both domestic and international) are achieved while ensuring the faculty attracts academically qualified students. This position coordinates a broad range of functions across the faculty to develop offered student activities/retention strategies and enact a framework for ongoing and collaborative enrolment planning, action and analysis, including liaising with the Office of Undergraduate Admissions, and FAS Marketing and Communications to coordinate the faculty’s participation in the university’s recruitment efforts, and lead Equity, Diversity, Inclusion and Indigeneity initiatives to support the diversification of the student population within the Faculty.
This position requires the ability to occasionally travel, and work on evenings and weekends when necessary according to program or area needs.
- Act as critical knowledge resource: Support and guide the activities of the Arts and Science Strategic Enrolment Management Group, through the planning and development of enrolment initiatives, agendas, meeting materials and preparation of analytic reports, resource materials and presentations based on enrolment performance metrics. Monitors enrolment capacity, advising the SEMG on trends, changes, and emerging issues or opportunities that sustain optimum student enrolment.
- Through an understanding the applicant decision-making cycle (domestic, international), develop and oversee a calendar of initiatives and action plans to support recruitment, programs and events to encourage well-qualified students to seek admission, accept an offer of admissions and develop strategies to reduce summer/fall attrition.
- Provide data analysis and research support for the Student Services leadership team by collecting, synthesizing, interpreting, analyzing cause and effect, and assessing historical and current course enrolment data using statistical techniques; reviewing and leveraging a range of external reporting sources (i.e. Ontario University Application Centre Application Statistics, provincial enrolment reports, and student and applicant survey results). Translates numbers and results into meaningful insights, findings, and workable recommendations to facilitate evidence-based, coordinated and strategic decision-making impacting Faculty-wide recruitment approaches, planning processes and procedures.
- Establish, recommend, review, refine, and maintain tools (i.e. assessment and data collection tools), software, databases, and information systems used for modelling, forecasting, reporting, and statistical and data analysis. This involves proposing new or improved data collection methods, tools, and practices to ensure the accuracy, validity, and suitability of the data.
- Research and develop appropriate measurement criteria and key enrolment indicators to evaluate the short-term and long-term effectiveness of enrolment activities and of the Faculty’s processes and procedures as it relates to student enrolment.
- Develop and cultivate a strong working relationship with the Office of Undergraduate Admissions, to ensure consistent, effective and integrated communications surrounding enrolment.
- Maintain up-to-date understanding of university sector enrolment trends, labour market and economic conditions, changes in government policy, generational differences and emerging issues.
- Support and coordinate with departments on undergraduate enrolment processes and planning: identify potential retention issues; recommend, develop and implement strategies and tactics using faculty enrolment data and trend analysis to improve results, and determine annual outreach planning:
- Identify and recommend domestic and international markets for recruitment activity to increase effectiveness in contributing to enrolment targets and ensure achievement of international enrolment targets.
- Advise and implement targeted recruitment strategies and activities in traditional, non-traditional, priority, and emerging markets to ensure a well-qualified applicant pool.
- Coordinate logistics of conversion activities and offered student and retention activities in the student life cycle, including recruitment activities (e.g Fall Preview, March Break Open House) and offered student activities. Provide training and insights to university instructors, staff and students participating in recruitment and offered student activities.
- Support and/or coordinate special projects related to strategic enrolment.
- Ensure EDII principles, considerations and initiatives are embedded within enrolment management best practices and processes, to support the diversification of the student population within the Faculty plans; investigating and seeking feedback, anticipating challenges, making recommendations, and revising accordingly.
- In collaboration with FAS Marketing and Communications, advise on promotional and marketing materials design and development strategies to meet enrolment objectives, enhance the Faculty profile to applicants, participate in developing and planning Faculty publications and recruitment events.
- Represent the Faculty on various working groups, committees as requested and share information specific to advancing the strategic enrolment priorities.
- Conduct focus group research with current students to better understand the student experience and life cycle. Promote a positive and inclusive work environment that supports and promotes a culture where a diverse range of ideas and perspectives are incorporated into decision-making.
- Develop and monitor an annual strategic recruitment budget for the Faculty; including recommending resource allocation decisions, and developing an annual and longer-term business plan to guide marketing and recruitment and new initiatives for admission.
- Undertake other duties as required in support of the department and its initiatives.
- University degree, combined with at least five to seven years of related experience specifically in the area of admissions/enrolment and/or student success.
- Several years (minimum 5+) of experience providing comprehensive institutional research and analytical support.
- Experience in a strategic leadership role.
- Demonstrated advanced computer skills including extensive knowledge of Excel, Word, SPSS, PowerPoint, data analysis tools and database management systems.
- Extensive knowledge of university structure, academic regulations, policies, procedures, and computing/financial/administrative systems.
- Experience with People Soft Query Manager would be considered a strong asset.
- Experience developing proposals, position papers, including measurement criteria.
- Experience in project management and implementation, particularly in researching, developing and implementing targeted plans.
- Satisfactory Criminal Background Check and Vulnerable Sector Check.
- Consideration may be given to an equivalent combination of education and experience.
- Demonstrated analytical and interpretive skills to collect, gather, visualize, and analyze information in great detail Ability to develop and implement enrolment strategies that are targeted and measurable, evaluate their effectiveness and recommend and implement change.
- Superior writing skills with the ability to produce reports, query-related inquiries, policy documents and proposals in a clear and concise format.
- Applies stakeholder management to see a problem or solution from different points of view, and take others perspectives into account when communicating, with foresight in order to predict trends, problems and opportunities.
- Sound judgment and discretion when dealing with sensitive and confidential information and the ability to manage risks.
- Proven interpersonal and communication skills, both verbal and written, including strong intercultural skills to interact professionally and effectively with individuals at all levels of the University.
- Must be creative and willing to develop and implement new ideas and innovative approaches to set and meet objectives.
- Understanding of stakeholder management, best practices, templates and strategies, with the ability to work effectively with stakeholders at all organizational levels.
- Excellent organizational skills and ability to coordinate and lead the execution of activities efficiently and effectively.
- Demonstrate sound judgement with respect to the understanding, interpretation and application of university policy.
- Experience harnessing and leveraging technology, particularly to as it relates to data analysis.
- Ability to travel and work non-traditional hours (some evenings/weekends).
- Ability to oversee and work with complex data sets and provide information/recommendations based on the analysis for decision making.
- Creative problem-solving, superb attention to detail, and ability to manage multiple concurrent projects and activities.
- Highly skilled in gathering, compiling, and evaluating information from multiple sources (including internal and external).
- Ability to summarize and present analytic work and findings in ways that are accessible to non-technical audiences.
- Demonstrated organizational and time management skills with the ability to manage own workload and prioritize to ensure goals and targets are met (within the context of competing priorities).
- Anticipate and synthesize information needs of decision-makers, coordinating information flow and determining how best to present or report on information at hand to internal and external stakeholders.
- Determine appropriate sources and methods for researching, collecting, and analyzing information and data and decide on the content of reports, presentations, briefing/speaking notes, proposals, communications, etc.
- Determine and develop effective strategies for enrolment management.
- Determine and evaluate criteria to measure the effectiveness of strategic enrolment activities.
- Decide how to prioritize activities to accomplish short and long term objectives. Prioritize tasks and determine workflow to meet expectations and conflicting deadlines. Continually assess and adjust priorities and manage tasks in a fast-paced and demanding environment.
- Establish approaches to analytical problems and make recommendations for action. Determine options or range of solutions to problems where no clear guidelines exist. Find solutions to administrative problems within guidelines.
- Determine when decisions and recommendations should be referred to the Director, Student Services.
- Decide how and when to best invest time and attention to various enrolment activities for optimum results.
- Identify the significance, benefits and risks of available alternative solutions or methods pertaining to enrolment processes.