This is a 1 year maternity leave coverage role, with a possibility of extension.
As Artscape’s primary storyteller, the Communications Manager plays a central role in building the profile and awareness of Artscape and its mission to make space for creativity and transform communities.
Reporting to the Director of Marketing and Communications, the Communications Manager will develop, manage and implement proactive communications plans and strategies that advance the concrete goals of Artscape’s ambitious Strategic Plan: Artscape 5.0. S/he will be responsible for developing, integrating and applying multi-pronged communications tools that encompass PR, media relations, storytelling content development, external and internal communications, crisis communications and thought leadership.
This role reports to the Director, Marketing and Communications and frequently interacts with all staff teams as a service agency for all departments, as well as with other key internal and external stakeholders.
This position is ideal for a highly motivated, multitasker with strong writing/editing ability and PR savvy, who knows their way around WordPress, Mailchimp, Meltwater media and social platforms, as well as enjoys a fast paced, hands-on, dynamic environment requiring interaction with multiple stakeholders across different lines of business.
External Communications, Media Relations and Storytelling
- Develops, writes, as necessary and publishes stories and content across a range of print materials, digital and social channels (web, e-newsletters, blogs, social). Ensures integration of storytelling content across all communications channels
- Proactively cultivates and manages media relations, developing relevant, timely story ideas and media strategies that result in coverage and achieve organizational objectives:
- builds and expands media contacts
- maintains positive media and social media influencer relationships
- responds to all media inquiries, coordinating internal resources to develop and broadcast strategic messaging and preparing key spokespeople with media briefings
- Monitors and shares daily media mentions, alerting senior management to public relations issues. In close coordination with the Director, Marketing & communications and other senior staff, strategizes appropriate responses and ensures timely action.
- With the Director and senior leaders, identifies communications that support advocacy efforts and thought leadership around improving the conditions for artists to thrive and advancing policies, knowledge and opportunities to mainstream creative placemaking
- Writes, copy edits and proofs all communications documents and materials; writes and distributes press releases, factsheets, e-newsletters, key messaging documents, official letters and speaking notes
- Ensures regular content audits of all digital properties, including websites, e-newsletters and blogs, for brand compliance and applies content & image updates as required
Internal Communications and Capacity-Building
- Serves as Communications steward and facilitator to staff by developing organizational key messages, storytelling approaches and using data to ensure targeted, on-brand, effective and compliant communications.
- Develops communications KPIs and monitors, measures and evaluates communications outreach efforts, producing high-level quarterly and annual reports on the impact of communications and public relations activities
- Develops/maintains internal communications tools, such as newsletters and bulletins, that support employee engagement and change management across the organization.
- Manages relationships with photographers and other creative and technical vendors, as required
- Ensures CASL compliance on all email marketing, and updates communications management tools as required to stay abreast of communications trends and compliance
- Contributes to budget planning and other organizational planning and initiatives, as required
- Minimum 5 years of professional experience in strategic communications, or communications and parallel discipline(s)
- Demonstrated understanding and commitment to Artscape’s mission and values.
- Superior creative and professional writing and content development abilities
- Knowledge and experience with storytelling and its ability to positively impact organizations and the people they serve. Experience with video storytelling an asset
- Ability to thrive in a high paced environment and manage multiple priorities
- Experienced writer/editor; with strong familiarity with proofreading, copy editing standards and procedures (CP style)
- Excellent knowledge of media, influencers and public relations practices with industry-related contacts and proven track record of success in generating publicity
- Intermediate to advanced knowledge of Microsoft Word, Powerpoint and Excel; Adobe InDesign, Photoshop and Bridge are essential
- Proven skills in management of email marketing lists and execution of email campaigns using MailChimp, Survey Gizmo, EventBrite (or similar platforms)
- Knowledge of design, branding, brand development and marketing processes an asset
- Strong understanding of trends and developments in digital communications technologies including web hosting and use of social media and analytical tools such as Google Analytics, Hootsuite, Meltwater platforms
- Experience with website back-end content management and development platforms (WordPress or other platforms)
Join Our Team!
We love creatives and creativity!
Join our team and be part of an organization that positively transforms the community through co-creation. Artscape is an urban development organization and global leader in creative placemaking. We have community cultural hubs throughout Toronto. The core of our work focuses on developing real estate projects, programs and services to empower artists and connect them to communities. As a not-for-profit organization based in Toronto since 1986, we collaborate with artists, community leaders, public policy advocates, philanthropists and urban developers, so that our work builds value for everybody. As a team member, you will contribute to the wide range of work we do for the community.
Artscape is dedicated to hiring employees who reflect the diverse communities we serve in Toronto.
In accordance with the Ontario Human Rights Code, Accessibility for Ontarians with Disabilities Act, 2005, accommodation will be provided at any point throughout the hiring process, provided the candidate makes their accommodation needs known to Artscape. For more information, please see our Accessible Customer Service policy.
Artscape’s Equity, Diversity and Inclusion Commitment
We will hold ourselves and each other accountable through word and action with the assurance that every member of the Artscape community be treated equitably, with dignity and respect. As an employer, as staff, as leaders and community members, we will act in an inclusive manner at all times and with mutual respect of individuals’ rights to be understood and heard.
We believe equity, diversity and inclusion creates a culture that embraces the uniqueness of individuals and is representative of the Canadian population and are resolute in cultivating an environment where all people are respected and their differences are embraced.
We do not condone or tolerate behaviour that undermines the dignity of any individual. Expressions of hate such as intimidation, harassment, offensiveness or hostility will not be tolerated.
We stand firm in our commitment to the erasure of and fight against all forms of discrimination and harassment, including but not limited to: Islamophobia, anti-Semitism, xenophobia, sexism, anti-Black racism, classism, ableism, homophobia, transphobia, ageism and anti-indigenous rhetoric and remarks.
We further commit to the creation and enforcement of open and inclusive spaces, free of hate and all forms of oppression.
We will support the growth, awareness and understanding of our most marginalized and racialized communities and will promote and encourage open dialogue that does not infringe of the rights of others or cause harm.