Job Posting 72656

Marketing and Outreach Specialist
The Career Foundation
Toronto Metro area
closes in 20 days (Mon, 16 Aug)
full time - term / contract

Position type: Full-time 1 year contract (good possibility of renewal)

Location: Toronto

Number of positions: 1
Reporting to:
Manager of Community Partnerships and Special Initiatives  
Years’ Experience:
2 +

Start date: Immediately


Position Summary: The Marketing and Outreach Specialist will be responsible for developing and maintaining strong relationships with local community groups and organizations to increase awareness of The Career Foundation and its services.  In this role, you will be responsible for marketing and outreaching to job seekers, especially those from underrepresented groups to help them access the various employment programs and services of The Career Foundation.  A creative and innovative marketing, outreach and community engagement approach will be required to be successful in this role. 


Responsibilities (include but are not limited to):


Marketing and Outreach

  • Plans and executes innovate and effective outreach initiatives targeting appropriate clientele
  • Ensures that outreach efforts result in successfully filling all service appointments on an ongoing basis
  • Recruits and registers 15-30 new job seeker clients per week to ensure targets are met
  • Strategically focuses marketing and outreach efforts towards newcomers, Francophone, PWD, ODSP, OW, Indigenous and youth clients to help ensure program demographic targets are being met
  • Implements marketing strategies to help promote new projects as needed
  • Uses social media platforms, communication strategies and creative marketing campaigns to attract new participants and community partners
  • Promotes and delivers virtual information sessions to increase visibility and awareness of employment services and programs
  • Supports clients with completing online participant registration forms and assists Employment Specialist with gathering documentation as required
  • Conducts follow up calls with workshop attendees to encourage program registration
  • Creates and updates marketing material and social media marketing


Event Support and Coordination

  • Promotes and delivers virtual information sessions in the community to help increase visibility and awareness of employment services and programs
  • Conducts follow up calls with workshop attendees to encourage program registration
  • Supports in the development of new workshop topics that will aid in attracting new clients through virtual employment services
  • Sets up virtual sessions and events using Zoom and MS teams; sends out event reminders, conducts post event follow up, manages attendance, collects evaluations and troubleshoots technical issues during events
  • Supports clients with completing online participant registration forms and assists Employment Specialist with gathering documentation as required by funders
  • Provides upper management and staff with community updates, resources and meeting notes


Community Engagement


  • Connects with schools and community organizations to encourage referrals
  • Attends and /or coordinates community events, job fairs, information sessions and other related activities in collaboration with other staff, employers, local organizations and community partners
  • Sends out event flyers, workshop calendars, and job postings to community partners to help generate referrals / intakes  
  • Responds to general inquiries pertaining to programs, services, referrals, and partnerships
  • Attends monthly community partner meetings and planning tables to help promote The Career Foundation programs and services
  • Coordinates with staff and management on participation in community engagement activities/ events
  • Assists and coordinates special projects in collaboration with community partners on behalf of The Career Foundation
  • Assists the Project Support Assistant with creating marketing material, trackers, surveys, outreach strategies and action plans for community priorities
  • Assist with other duties as needed


Qualifications/ Skills Required:

  • Diploma or degree preferably in marketing, communications, promotions or business is required
  • 2 years’ experience conducting successful outreach and marketing initiatives
  • Knowledge and experience with disability services, Ontario Works, ODSP, Indigenous communities, youth, and other vulnerable populations an asset
  • Record of achieving and exceeding outreach targets
  • Ability to effectively apply sales strategies to market programs and generate a constant pipeline of outreach venues and opportunities
  • Business development, career counselling/facilitation experience considered a strong asset
  • Knowledge of employment services or human resources/recruitment field a plus
  • Skilled at locating and synthesizing information from a variety of sources
  • Excellent verbal and written communication skills
  • Strong interpersonal skills and presentation /facilitation skills
  • Knowledge of local labour market, job search strategies and techniques needed
  • Proficiency in Microsoft Office applications, Microsoft Teams, Zoom and other virtual meeting/conferencing software packages
  • Proficiency in Microsoft Excel, Data Analysis, tracking tools and data management
  • Multi-tasking skills to prioritize and consistently produce high-quality work within deadlines
  • Flexible approach to work to ensure that all requirements of the program are met
  • Energetic, creative and innovative thinker willing to think ‘outside the box’
  • Willingness to go above and beyond to meet the intake needs of the programs




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