Job Posting 73052

Manager, Digital Marketing & Fundraising
CARE Canada
Work From Home, Alberta, British Columbia, Ontario, Manitoba, New Brunswick, ...
Remote, Canada
closed 15 days ago (Thu, 22 Jul)
full time - term / contract

CARE Canada is looking for a… Manager, Digital Marketing and Fundraising—3 Month Contract

 

ABOUT THE ROLE / WHAT THE ROLE OFFERS

The Manager, Digital Marketing and Fundraising is responsible for acquiring leads, gifts, and donors via digital channels.  The Manager oversees paid ad campaigns, online donor stewardship and retention and works closely with the Marketing and Communications Manager on public engagement campaigns. The Manager Digital Marketing and Fundraising reports to the Director of Marketing and Brand and is a key member of the Public Engagement team.

 

Online fundraising budgeting, strategy, collaboration, performance management (30%)

    • In collaboration with the Director, develop and implement growth and retention strategies for digital giving and supporter engagement
    • Participate and input into departmental budgets, performance targets and evaluation measures
    • Manage digital vendors and liaise with digital suppliers

 

Digital acquisition of leads, gifts, supporters, and donors (30%)

    • Develops and implements paid digital media for fundraising, lead generation and public engagement campaigns
    • Creates and optimizes campaign landing and donation pages
    • Test and optimize new strategies and platforms for digital giving including, but not limited to, web, email, social, peer-to-peer and text giving.
    • Monitor and report on key performance indicators (e.g.  digital ROAS, CPA, CPL, reach, impressions, CPC, CPM, SEM/SEO)
    • Create focused and compelling content and engagement opportunities for target audiences

 

Online retention/stewardship and upgrade (30%)

    • Develop and execute optimized donor and supporter journeys
    • Manage digital supporter segments and interests for optimal engagement and revenue
    • Map and execute annual digital calendar and forecasts
    • Monitor and report on key performance indicators (e.g. opens, unsubscribes, conversion rate, reactivation, retention, upgrade)
    • Create focused and compelling content for donors and supporters

 

 Other (10%)

    • Work with Offline Manager on multichannel fundraising campaigns
    • Work with Marketing and Communications manager, policy lead on public engagement campaigns
    • Liaise with other CARE offices within the CARE Federation to share best practices
    • Promote harmonious and productive working relationships as a member of a team

 

 

WHAT YOU OFFER / ABOUT YOU

 

  REQUIRED

  • Minimum college diploma or university degree in marketing, computer science, web development or equivalent experience
  •  5 to 7 years of experience in a similar digital marketing role and people management experience
  • Experience with some of: Excel, SQL, Raiser’s Edge, Convio, HTML, CSS, PHP, CMS (e.g. Drupal, WordPress), email marketing software (e.g. Campaigner, Constant Contact)
  • Experience leading and managing SEO/SEM, marketing database, email, social media and digital advertising campaigns
  • Strong data manipulation skills
  • Expert knowledge of web/email metrics and benchmarking
  • Strong project management skills
  • Experience with social media strategy, execution and measurement
  • Basic graphic design skills for web
  • Proven ability to manage relationships across an organization

 

WHAT WOULD MAKE YOU EXTRAORDINARY

 

Previous experience working in an international NGO including work in development contexts. 

 

WHAT WE OFFER / ABOUT CARE

 

Generous leave entitlements, including December holiday closure 

 

Full benefits: dental, medical, vision care, paramedical, life insurance (some exceptions may apply) and professional and confidential Employee Assistance Program services 

 

International travel opportunities 

Learning and development opportunities and specialized training 

Flexible work hours and current work from home arrangement

A family friendly environment 

Amazing colleagues who are very committed to CARE’s mission

 

If you are someone who thrives on challenge, loves to be part of a dynamic team and you are passionate about making a difference, then this opportunity is for you and we would like to hear from you. Please apply directly at https://bit.ly/3jVaT6R before July 22nd, 2021. Please note resumes will be reviewed on an ongoing basis and the advertisement will be removed once candidate has been identified.  We are only able to consider candidates who currently have the right to work in Canada.

 

CARE Canada is committed to employment equity, welcomes diversity in the workplace and encourages applications from all qualified applicants. Recruitment-related accommodations for persons with disabilities are available on request.

As part of CARE Canada's commitment to preventing sexual harassment, exploitation and abuse, we conduct reference checks on all final stage candidates in line with the Interagency Misconduct Disclosure Scheme. By applying to this role with CARE Canada, you are giving us consent to contact your previous employers to seek information in line with this scheme.

 

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