Job Posting 74328

Communications and Marketing Manager
Innovations for Learning
Work From Home
closes in 12 days (Fri, 1 Oct)
part time  •  $75000 pro rata

Flexible, home-based work

Contract

Permanent

Hours

4 days per week 

Salary

$75,000 pro rata

 

About Innovations for Learning:

We believe learning how to read is a basic human right. Established in Canada in 2018 and registered as a Canadian charity in 2019, Innovations for Learning is a 27-year-old global education nonprofit whose mission is to increase beginning reading abilities in the students we serve with our TutorMate program, which combines high dosage tutoring and enrichment tutoring for struggling Kindergarten and Grade 1 students. Our specially trained Early Literacy Interventionists use our proprietary TutorMate software to provide 1:1, high dosage tutoring in phonics, sight word acquisition, fluency, and comprehension. This gives students in need more individualized instruction than the classroom teacher is able to provide.

 

In the first program of its kind in Canada, we also partner with local, national, and global corporations who recruit an army of virtual volunteers to provide enrichment tutoring through our custom online literacy platform. Virtual volunteer reading coaches safely contribute 30 minutes each week during the school year through reading stations we install in participating Grade 1 classrooms. In this half-hour, as remote reading buddies, they share stories and read games together helping to build confidence and reading for pleasure. TutorMate’s specialist software leverages innovative technology to deliver evidence-based, equity-focused, and individualized responses to barriers in education, leveling the playing field for at-risk children in under-resourced areas and putting them on the path to success in school and in life. Our programs are philanthropically supported, affordable, scalable and do not require teacher re-training of new curriculum. IFL represents the optimal fusion of technology, volunteerism, and corporate philanthropy to enable meaningful human connections that improve the opportunities and future of at-risk and marginalized children.

 

About the role:

This new role is an exciting opportunity for someone looking to make their mark in a fast-growing charity. We can offer work-from-home, a small friendly team and a chance to improve the lives of thousands of disadvantaged children.

Reporting to the Executive Director, and with close working relationships with the Community Outreach Officer in IFL US and the Communications Manager in IFL UK, the candidate will support the recruitment of new corporate partners, as well as fundraising appeals, by developing content and campaigns that engage audiences and drive revenue, as well as proactively building and managing the brand and improving the understanding of the TutorMate program across a range of audiences including corporates, schools, parents, funders and donors.

 

Responsibilities:

  • Devise and deliver robust multichannel marketing plans to raise awareness of IfL and TutorMate, driving engagement with potential corporate partners, donors and funders in order to support our ambitious three-year growth strategy.
  • Have overall responsibility for every element of day-to-day marketing activity, to include PR, media liaison, advertising, social media (organic and paid), digital (SEO, digital PR, Google Ads), events, photography direction, design and brand stewardship.
  • Innovate new approaches to the marketing and communications activity, in particular making use of new technology for improved digital engagement – such as webinars, landing pages and marketing automation.
  • Liaise with the IFL US communications and marketing team to ensure that IFL Canada messaging reflects IFL’s global activity and that the work of IFL Canada is integrated as part of the global whole 
  • Lead on the marketing delivery and launch of fundraising appeals.
  • Support the IfL team, including the Executive Director, with internal and external communications materials as required
  • Build on key relationships with IfL’s staff, trustees and partners, particularly those involved in fundraising and media activity. 
  • Monitor, evaluate and report back on key performance indicators of all marketing activity, in line with fundraising goals. 
  • Manage the production of a new video promoting the TutorMate program to corporate partners and funders
  • Manage the production of a new impact brochure for all stakeholders.
  • To manage any external design, web and creative agencies/contractors

Essential skills & experience:

  • Solid all-round communications experience including media relations, website content management, digital marketing and social media
  • An understanding of fundraising and corporate social responsibility
  • An excellent track record of achieving objectives by successful delivery of campaigns – across both digital and traditional channels to deliver sales leads and support fundraising
  • Ability to analyse campaigns and project results, report progress and results regularly and feed any learning into future work
  • Graphic design skills, including proficiency with Adobe Suite, Canva and other tools used to design and create compelling social and communications content and assets
  • Copywriting and proofreading experience in a charity and fundraising context, establishing the case for support and framing strong, compelling copy in press materials, newsletters, websites, blogs and social media
  • Highly computer literate with hands-on experience of using MS Office and platforms and tools such as Salesforce CRM, Mailchimp, Google analytics, Google Ads, PowerPoint and more
  • Excellent personal planning and project management skills

Desirable:

  • Experience of working in the charity sector
  • Experience of working with fundraising teams to develop income generation 
  • Understanding of the communications needs of a charity as opposed to a profit - making organisation
  • Experience of managing online events
  • Experience of managing video production
  • Experience of dealing with media, handling media enquiries and generating news stories
  • Experience of brand management and setting brand guidelines 

How to apply:

Applicants are asked to provide a current CV and a cover letter (2 pages maximum) outlining evidence against the essential criteria in the job description, clearly identifying the skills and experiences applicable to the role.

 

 

Diversity, Equity, and Inclusion:

IFL is an advocate for equity and is committed to ensuring its community is diverse and inclusive. We welcome applications from members of racialized minorities, women, Indigenous Peoples, persons with disabilities, persons of various sexual orientations and gender identities, and others with the skills and knowledge to productively engage with diverse communities and contribute to our excellence. We seek to maintain our commitment to excellence and recognize that increasing the diversity of our staff and ensuring an inclusive environment supports this

objective.

 

 

Please Note: WorkInNonProfits.ca is not affiliated with and in no way endorses or vets the organization that posted this job. Any links posted within the job will take you to their external site where the same disclaimer applies.

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