Artscape is currently seeking a Digital Marketing Manager to join Artscape’s Marketing and Communications team to lead, shape and execute the digital marketing strategy for Artscape’s various areas of business. The ideal candidate will possess deep experience in data-driven digital marketing strategy, analysis, and digital campaign execution that drives brand awareness and conversion.
Reporting to the Director of Marketing and Communications, the Digital Marketing Manager will develop, manage and implement proactive communications plans and strategies that advance the concrete goals of Artscape’s ambitious Strategic Plan: Artscape 5.0. Ensuring adherence to Artscape’s brand, social media policies and guidelines, this specialist will attract and interact with targeted creative industries, creative entrepreneurs, artists, digital creators and designers. They will also apply their skills more broadly to support digital marketing related initiatives for Artscape, as required.
Key performance indicators include (but are not limited to) increasing the digital and social media profile for Artscape, managing, monitoring and reporting on paid digital campaigns and updating content on the relevant website in order to drive increased awareness of and interest in Artscape’s facilities, memberships, programs, workshops and events in line with strategic plans. The outcome will be increased presence and engagement with Toronto’s relevant arts and creative communities on all relevant social and digital channels, driving increased leads and conversions for business offerings.
This position is ideal for a highly motivated, multitasker with a strong background in developing creative digital content and campaigns that convert to sales, who knows their way around Google Analytics, SEO, SEM and WordPress sites, and enjoys a fast paced, dynamic environment requiring interaction with multiple stakeholders.
• Able to multi-task and remain organized in a fast-paced environment
• Excellent written and verbal communication skills
• Enjoys a collaborative team environment while managing own workload and deadlines
• Displays sound judgement
• Customer service oriented problem solving attitude
Salary Range: $49,200 to $73,790
Hiring Range: $49,200 to $55,340
To Apply: Please apply at https://www.artscape.ca/careers/
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