Communications & Campaign Specialist
Location: Development Granville Office and remote working
Reporting to: Manager, Communications and Marketing
Job status: Permanent part-time 1.0 FTE (75 hours bi-weekly)
Canuck Place Children’s Hospice (CPCH) is British Columbia’s recognized pediatric palliative care provider. For over two decades, through the many programs and services we provide, we have made a significant difference in the lives of children with life-threatening illnesses and the families who love them. Be part of a talented and innovative team that takes pride in supporting and providing the highest quality pediatric palliative care.
As an active member of our Communications, Marketing & Events team and under the direction of the Manager, Communications & Marketing, you will lead multiple communication projects and annual multi-channel campaigns. You will lead the Google ad strategy and execution, develop marketing and communications KPI’s across channels, track campaign performance metrics, and lead the development of a content plan and story bank to facilitate family storytelling. You are a creative storyteller who will contribute written and visual content to social media, campaigns and projects.
- Proven experience in project management - excellent at managing multiple projects and meeting tight timelines. Ensures brand, vision and channels are maintained and up to date marketing and communications calendar through multi-channel campaigns.
- Brings marketing campaigns to life with kick start meetings/action items and debriefs and executing on time, on budget and on strategy. Works with cross-functional partners externally and internal clinical team, families, volunteers and development and finance teams
- Ensures a high level of performance in all campaigns. Develops and monitors all marketing and communication KPI’s and keeps campaign budgets on pace in accordance with the approved media plan.
- Understands the power of storytelling in donor awareness, engagement, and stewardship. Develops a comprehensive annual content plan and story bank to house family stories and assets.
- Supports CPCH’s video storytelling strategy and development of assets for internal campaigns and events.
- Works with Canuck Place families, with compassion, to write and share their story to support the development of content for fundraising campaigns and events
- Supports CPCH’s social media strategy and execution to advance audience growth, and engagement. Researches and writes persuasive donor campaign communications to support social media posts.
- Leads the strategy and execution of CPCH Google ad accounts.
- Supports the writing, production and dissemination of campaign collateral materials. Tracks media campaign performance and provide regular campaign summary reports for review with manager
- Extreme attention to detail ready to educate and inspire our communities
- Supports brand strategy development, market research, donor segmentation, and donor journey and marketing performance analysis.
EDUCATION AND EXPERIENCE
- Post-secondary degree in relevant discipline or diploma in communications, event planning/fundraising
- A minimum of 5 years’ related experience including, communications and solid event management/volunteer committee management for +$500K grossing events; or an equivalent combination of education and experience.
What you bring to the role:
- Demonstrated diplomacy.
- Demonstrated ability to be a collaborative team player and establish and maintain positive, effective working relationships, both internally and externally.
- Ability to manage multiple projects at any given time.
- Proven strategic, creative, and analytical skills
- Demonstrated resourcefulness and thoughtfulness in the decision-making process.
- Excellent organization and time management skills with the ability to be flexible around changing priorities.
- Experience with social media strategy, analytics, and publishing
- Proficiency Adobe Creative Cloud.
- Excellent writing and editing skills.
- Familiarity with Wordpress, Mailchimp, Trello, Slack, Dropbox are an asset.
- Clear and valid BC driver’s license is an asset.
- High integrity; creativity; balance, good judgment and objectivity; high visual and conceptual capabilities; consultative, collaborative; sense of humor.
- Excellent time management skills.
- Demonstrates flexibility that allows you to work with high energy, creative people.
- Able to thrive and effectively manage priorities in a changing, ambiguous environment.
Note: Flexibility is necessary, as this position may require occasional weekend and evening work and travel within and outside the Lower Mainland.
Canuck Place Children’s Hospice hires on the basis of merit and is strongly committed to equality and diversity within its community and to a welcoming and inclusive workplace. We especially welcome applications from Indigenous persons, visible minority group members, persons with disabilities, people of all sexual orientations and genders, and others with the skills and knowledge to productively engage with diverse communities.
Please submit your cover letter and your resume at https://www.canuckplace.org/about-us/careers/ by September 26, 2021. We recognize the importance of a diversified workforce, and we encourage First Nations, Inuit and Metis candidates, members of visible minorities and persons with disabilities to apply.
We thank all applicants for their interest; however, only those candidates who have been short-listed will be contacted.