Job Posting 78224

Content Marketing Manager
TO Live
Toronto Metro area
Toronto
closes in 5 days (Wed, 8 Dec)
full time  •  $60,000 - $70,000

Employment Opportunity

 

Content Marketing Manager

Toronto, Canada

 

TO Live has a full-time opportunity in its Marketing Department in the role of Content Marketing Manager. We are looking for a talented content marketer to join our marketing and communications team. TO Live is one of Canada’s largest multi-art organizations, we are the team behind three iconic venues: Meridian Hall, St. Lawrence Centre and Meridian Arts Centre. On a day-to-day basis you will get to be behind the scenes of iconic performances in the making, meet the artists and creators shaping the city’s art scene and play a pivotal role in the pandemic recovery of the performance arts sector.

 

The ideal candidate for this role has a passion for the performing arts and strong eye for editorial content, can deliver great stories that inspire new and prospective audiences and is a strong collaborator. The content manager will be responsible for crafting content for a variety of mediums, managing website updates and establishing and reporting on content performance KPIs.

 

RESPONSIBILITIES

  • Work closely with Director of Marketing in defining the content roadmap and build and fulfill content marketing plans in pursuit of business objectives around awareness, engagement and revenue.
  • Develop a rich, continuous pipeline of compelling editorial content that showcases the performing arts to engage new and existing audiences, including blog posts, web pages, presentations, email, social copy, podcasts and more.
  • Manage and own the process for content updates on TO Live’s digital engagement platform.
  • Build and maintain editorial calendar and ensure adherence to brand guidelines.
  • Strong understanding of content performance, ability to report on successes and optimize underperforming pieces.
  • Create compelling narratives that translate into high-impact concepts that can engage a wide mix of audience segments and lead to increased sales.
  • Ability to collaborate both with technical and non-technical stakeholders, forge relationships across the organization and key partners to generate copy that supports strategic initiatives, events, and partner activations.
  • Interact with internal team members to create and review content & ensure consistent message.

JOB SPECIFICATIONS

  • Post-secondary marketing, communications, journalism, or related discipline.
  • 4 – 6 years of experience in a content marketing or direct copywriting role.
  • Experience working with web content management systems such as Wordpress, Drupal and Contentful.
  • Strong knowledge of writing content for SEO.
  • Experience working with google analytics, google tag manager and google data studio.
  • Knowledge of HTML and CSS considered an asset.
  • Strong written and verbal communication skills.
  • Ability to develop, organize, and maintain processes and documentation.
  • Experience working in a deadline-oriented environment, being able to meet tight deadlines.
  • Strong multitasking skills, with the ability to manage multiple projects, juggle priorities, and managing your time to address multiple responsibilities in a fast-paced, professional environment.
  • Must be able to respond quickly in an environment of changing priorities.
  • Results-oriented; proven ability to prioritize, drive and achieve results through self and others under time pressure.
  • Editorial mindset that seeks to understand what audiences consume and how to create it.
  • Ability to analyze and present content and social performance.

WORKING CONDITIONS

  • Flexibility in hours and schedules and includes work on nights and weekends as required.
  • Lack of natural light in workplace.
  • Travel between TO Live venues as required.
  • Adhere to the TO Live Health & Safety policies and protocols including Covid vaccine and guidelines.

BENEFITS & PERKS

  • Comprehensive Wellness Package inclusive of vacation, personal and sick days.
  • Company paid Health & Dental and insurance from first day of employment.
  • Participation in Pension plan from first day of employment.
  • Access to Arts Workers Reciprocal Program.

APPLICATION REQUIREMENTS

  • Cover letter
  • Resume
  • Website or portfolio with writing samples

THE ORGANIZATION:

 

TO Live is one of Canada’s largest multi-arts organizations, operating three iconic venues: Meridian Hall, the St. Lawrence Centre for the Arts and Meridian Arts Centre. In addition, TO Live presents a full range of performing arts, theatrical and concert events at these venues in both downtown and uptown Toronto. With these two hubs of creativity and content creation, TO Live has a unique place and perspective to activate creative spaces by inspiring local and international artists, connect audiences and to be the nexus for new ideas, elevate artistic potential, and be the catalyst for creative expression that is reflective of Toronto’s diversity.

 

HOW TO APPLY:

 

Interested applicants should apply through our TO Live careers website at: https://tolive.bamboohr.com/jobs/

 

No phone calls or emails please. TO Live thanks all applicants in advance. Only those candidates selected for an interview will be contacted.

 

Together with the Toronto Public Service’s (TPS) initiatives, which TO Lives follows and adheres too, TO Live encourages applications from Indigenous peoples, racialized persons/persons of colour, persons with disabilities, women, LGBTQ2S persons, and others who may contribute to fostering innovative ideas and solutions.

 

We ask that you complete the questions provided as part of the online application to assist us in ensuring our recruitment process and programs are equitable and accessible. Your responses are voluntary and the information that you provide is strictly confidential.

 

We are committed to inclusive, barrier-free recruitment and selection processes and work environment in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). The Human Resources department will work with applicants requesting accommodation at any stage of the hiring process. 

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