Job Posting 83008

Communications Officer
Edmonton Humane Society
Edmonton area
Edmonton
closes in 18 days (Wed, 15 Jun)
full time - temp / contract

                                   

Communications Officer

1 Year Fixed-Term Contract

 

About EHS

The Edmonton Humane Society has been an animal welfare leader in the Edmonton community since 1907. We are a safe haven for thousands of animals in our care each year. EHS plays a key role in the Edmonton region by enriching the lives of people and their companion animals not only through our sheltering, but through our programs, services and community engagement.

 

The Role

Reporting to the Manager, Communication & Education, the Communications Officer will support with the execution of communications strategies and plans primarily in the area of public relations, focusing on social media management, content creation, and media relations.

 

In collaboration with Marketing and Communications team, this position will implement effective communications strategies based on our target audiences, while promoting the vision and mission of the Edmonton Humane Society (EHS), and telling our stories.

 

Key Roles & Responsibilities

 

Public/Media Relations

  • Act as the day-to-day contact for media and maintain ongoing media partnerships; responding to inquiries and coordinating interview requests as deemed appropriate with the Manager and act as a spokesperson for the organization as required.
  • Perform media outreach and build relationships with key media contacts to proactively pitch stories through media outlets as appropriate.
  • Collaborate with marketing and internal subject matter experts in a timely manner to determine appropriate media responses via various channels.
  • Provide support for approved, designated spokespeople identified for stories, including preparing speeches and key messages for media interviews.
  • Develop and coordinate the distribution of written materials as required.
  • Monitor current events and identify media engagement and other publication opportunities that will raise EHS’ profile.
  • Maintain an up-to-date media database and records of media coverage and collate analytics and metrics to make recommendations as appropriate.

 

Social Media Management

  • Advise on and implement EHS’ social media strategy, including promoting the organization’s programs and services as well as tell EHS’ stories through the appropriate social channels based on the audience and content.
  • Coordinate and execute on the content creation, content calendar, and scheduling/publishing of content on common social media channels.
  • Ensure that all communications and marketing material published on social media aligns with brand standards, social media policy, organizational values, and position statements.
  • Engage with followers and encourage positive interaction while conveying the brand’s persona using the tone/voice on various online channels.
  • Provide reliable, accurate and timely customer service by responding to customer queries through social networks, delegating or escalating as needed.
  • Work with relevant influencers or complementary brands to grow the EHS’s social following organically.
  • Stay up to date with latest social media best practices and technologies and identify new opportunities to expand EHS reach in the community.
  • Monitor, identify and escalate potential issues to the Manager, Communications & Education as needed.
  • Report on social media metrics and track community engagement via social media channels, and make recommendations in conjunction with the team based on these metrics.

 

Storytelling & Content Creation

  • Proactively seek shelter stories in line with the organization’s storytelling strategy by collaborating with internal client groups and identifying appropriate opportunities for telling these stories across EHS’ various channels.
  • Work together with the department and subject matter experts to create compelling content for publication or campaigns; conceptualize and implement communications strategies and campaigns
  • Lead the collection of content through shooting and editing imagery/video and/or coordinating with team members/volunteers to collect content.
  • Identify and suggest cross-promotional opportunities for content to be published on other platforms (e.g. website, blog, newsletter).

 

Education & Requirements

  • Post-secondary education in communications, marketing, public relations, journalism or a related field.
  • Minimum three (3) years of relevant experience in marketing, communications, or a related field, preferably in social media management and/or media relations.
  • Experience within a public sector or non-profit fundraising environment is preferred.
  • Experience of Microsoft Office, WordPress, Social Media and Media Monitoring Software (e.g. Sprout Social, Meltwater) and other public relation tools.
  • Knowledge of photography and video production as well basic content creation/graphic design.

 

Skills & Abilities

As the ideal candidate, you will have a passion for creativity and technology, while understanding best practices of social media management. You are a communications professional with excellent oral and written communications skills, and strong writing and editorial abilities to create engaging and accurate content.

 

In addition, you will possess excellent organizational, interpersonal and relationship-building skills for positive, productive partnerships internally and externally, with the ability to think strategically and identify ways to improve communication efforts, particularly as they relate to social media and media opportunities.

 

Compensation/Hours

Compensation: EHS offers a competitive not-for-profit compensation package.

 

Hours: 40 hours a week; however, is expected to work hours as required to fulfill department responsibilities. Some evenings and weekends may be required.

 

How to Apply

If you are looking for a rewarding career in an exciting fast paced environment, then we invite you to forward your resume and salary expectations, in confidence, by email to

 

The Edmonton Humane Society is an equal opportunity employer and we thank all applicants for submitting their resume. However, only those candidates considered for employment will be contacted.

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