POSITION OPENING:

VANCOCUVER OUTDOORS SOCIETY

MARKETING DIRECTOR

ABOUT US:

The Vancouver Outdoors Society (VOS) provides unique experiential education programs with a mission to create personal growth, build resilience and increase safe decision making. A large proportion of the participants are from a Chinese cultural background.  Our aim is to inspire young people to learn about, explore and value B.C.’s beautiful outdoor wilderness and natural spaces and the fun activity opportunities therein.

VOS programs include summer day camps, after school programs, holiday weekend camps/expeditions, Summer, Christmas and Spring break offerings plus wilderness programs for children, teens, adults and families. VOS also operates international adventure travel trips. The program activities can include Mt biking, sea kayaking, canoeing, rock climbing, hiking, alpine back packing, skiing, snowboarding, and stand up paddle boarding.

The Marketing Director position is for applicants who want to take their marketing/sales management skills to a higher level of competence and learn how to become a master at marketing outdoor education products. The limited size of VOS operations provides an opportunity to work in a  fast moving and empowered decision making team that provides a Director with a large amount of autonomy and creative possibilities. 

REPORTING RELATIONSHIPS: 

The Marketing Director reports to the Director of the Vancouver Outdoors Society and VOS Executives. The Director additionally works closely and collaboratively with the Program  Operations team Managers and the Sales Director.

PRIMARY RESPONSIBILITIES:

Design, establish and execute strategic marketing strategies

Generate demand and increase program enrollment and outreach to the community

Establish and meet target enrolment goals and program delivery schedules

Direct and create copy content for media/marketing/sales communications and promotions

Broaden and deepen the client base and demographic profile

Build VOS Brand content, awareness and loyalty

Develop and direct digital marketing, social media and website vehicles and presence

Establish relationships and affiliations with third party providers, agencies and partners

Manage Website/IT Infrastructure 

Management of media relations, content and strategies

Customer engagement and relations

SKILLS AND CHARACTERISTICS: 

• Ability to work in a small team and provide a solution focused orientation to challenges
• Strong peer level communication and leadership skills
• Experience working within or with a Chinese culture would be desirable
• Able to communicate with the Mandarin language and work with both English and Mandarin E media
• Able to work in a environment that is immersed in dynamic growth, change priorities plus the stressors and challenges of creating and establishing new innovative products

DESIRED QUALIFICATIONS: 

• Minimum, Bachelor’s degree or equivalent
• Experience developing and managing marketing plans that generates demand, creates long term customer relationships and brand equity
• Strong skills and previous experience with on-line and off-line media, marketing database strategies, inbound/outbound vehicles 
• Sales growth experience using internet-based initiatives
• Experience in brand and retail advertising across multiple media channels
• History of integration of new media platforms  (i.e. digital, social and mobile media)
• Strong skills and functionality knowledge with online and mobile social, communication and app media vehicles, particularly WeChat
• Highly useful to have some understanding of experiential and or outdoor/wilderness-based educational programs or commercial outdoor activity adventure products
• Able to manage multiple projects simultaneously
• Highly organized, detail-oriented, flexible, able to work with hard deadlines
• Strong working knowledge of Word, Excel & PowerPoint
• A passion for and able to create and apply innovative and contemporary technology solutions

COMPENSATION: 

Compensation offered will be commensurate with experience. A benefits package is also included.

LOCATION:

Vancouver, British Columbia 

PLEASE SEND RESUME AND COVER LETTER TO:

Robert Greer, Director Vancouver Outdoors Society,