Job Posting 83830

Digital Media and Content Specialist
Geneva Centre for Autism
Work From Home - Toronto Metro area
Yonge/Davisville
closes in 7 days (Mon, 30 May)
full time - temp / contract

Digital Media and Content Specialist
Full Time, Contract (12 Months)

 

Are you ready to flex your creativity and experience in digital communications to empower individuals with Autism Spectrum Disorder (ASD) and their families to fully participate in their communities? Do you bring knowledge of the latest digital technologies and social media trends? If so, we encourage you to apply.

 

Reporting to the Director, MARCOM, the Digital Media and Content Specialist is responsible for daily coordination and administration of the GCA’s social channels ensuring a consistent and impactful social presence; while adhering to best practices. This position requires an experienced digital professional to work closely with the Director to develop and execute digital campaigns by creating social content calendars, updating website content, creating videos and writing content designed to increase traffic to the GCA and Sonderly websites. In addition, this role will be responsible for assisting in the creation and implementation of a digital communication strategy and plan in support of the GCA’s mission, vision and values.

 

Overall, this role requires a strategic, collaborative communicator with the ability to build strong relationships with stakeholders and partners. The successful candidate brings an expert level understanding of social platforms with a talent for crafting custom content and messaging appropriate for each platform and audience.

 

CORE RESPONSIBILITIES:
Responsible for implementing a social media content strategy that includes but not limited to:
•Writing, coordinating and producing an array of digital content.
•Working with internal and external contacts in the design, writing, editing and distribution of marketing materials and content on the GCA’s website, social media channels, reports, presentations, events and other forms of communication (i.e. videos).
•Play a vital role in the execution of our digital strategies by creating print, photos and video that tells our story across our social media channels, website, and blog.
•Learning complex applications of Applied Behaviour Analysis (ABA) and Cognitive Behaviour (CB) and be able to communicate the information in a way that is engaging and understood by users.
•Research, write and produce content about the latest strategies in Applied Behaviour Analysis (ABA), ABA best practices.
•Develop and maintain communication tactics to support and promote the engagement of the elearning user community.

Assist in the development and implementation of a Communications Strategy and Plan to include but not limited to:
•Plan and create a social media editorial calendar to nurture and engage the Geneva Centre’s audience and stakeholders.
•Development of channel specific objectives and prioritization based on GCA priorities.
•Interview internal subject matter experts, industry partners, clients, caregivers, other users to write, edit stories about the impact of GCA in the autism community, and the impact of our funders.
•Write compelling and high-quality website content and blog posts. Regularly update content for maximum optimization and search engine rankings.
•Create reports and analysis that provide insights on key metrics across channels
•Ensure that our voice, tone and style is consistently reflected in all digital communications.
•Evaluate, assess, monitor and measure the impact of performance and effectiveness of communication and outreach tactics and overall plans


MINIMUM QUALIFICATIONS:
•Completion of a post-secondary degree in Communications, Journalism or Marketing and a minimum of four (4) years of relevant work experience in digital content creation for web and social channels.
•Experience with email marketing tools, such as MailChimp
•Must have excellent written communication skills and the ability to write a diverse array of messages that are nuanced, inspiring, or any number of objectives as required.
•Strong understanding of social media platforms, and best practices for content development and community engagement across a variety of channels.
•Ability to research, conduct data gathering and gap analysis on existing communication strategies
•Proven ability in integrating digital communication tactics into communication planning, including SharePoint sites, knowledge management platforms, websites, social media platforms, blogs, podcasts, and video elements.
•Exceptional ability to prioritize, problem solve and respond to urgent situations while consistently meeting competing deadlines.
•Understanding of SEO and digital marketing analytics.
•Strong interpersonal skills with the ability to work independently and with others as a team.
•An understanding of principles and conceptual issues of ABA an asset.
•Knowledge of autism spectrum and the clinical applications, mental health theories, adult education, family systems theory, child and family act, along with management theories and practices an asset.
•Ability to work with multi-disciplinary teams.
•Proficient with MS Office (Word, Excel, PowerPoint and Outlook) and data management systems
•Satisfactory current Vulnerable Sector Check and Criminal Records Check.
•Proof of full vaccination against COVID-19.

 

Equity, Diversity and Inclusion
Geneva Centre for Autism is committed to creating a diverse and inclusive organization in which values, behaviours, systems and structures are in place to facilitate equal access to service and employment. We invite all interested individuals to apply and encourage applications from people with disabilities, Indigenous, Black, and racialized individuals, as well as people from a diversity of ethnic and cultural origins, sexual orientations, gender identities and expressions.

Accommodation
Geneva Centre for Autism is also committed to accommodating applicants with disabilities during the recruitment, assessment and selection process. Please notify us if you require accommodation in respect of the materials or procedures used at any time during this process. If you require an accommodation, Geneva Centre for Autism will work with you to determine how to meet your needs.

Job Postings during COVID-19
Following the advice of government and health authorities to slow the spread of COVID-19, employees in non-client facing positons have been equipped to work from home temporarily. All recruiting activities including interviews and onboarding are being conducted virtually. To protect the health and safety of our staff and clients, the GCA requires all new employees to be fully vaccinated against COVID-19 and submit proof of vaccination upon hiring.

 

Interested applicants are invited to submit a cover letter and resume with salary expectations to:
Human Resources

Please quote Job #26.22

 

We thank all applicants for their interest however, only those candidates selected for an interview will be contacted.

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