Job Posting 86373

Marketing Manager
Small Business BC - Canada/BC Services Society
Work From Home - Vancouver & Lower Mainland
Vancouver
closes in 22 days (Wed, 31 Aug)
full time

MARKETING MANAGER

Reports to: Director of Marketing
Status: Permanent, Full-time Employee, Excluded
 

ABOUT SMALL BUSINESS BC

Small Business BC (SBBC) is a non-profit organization that is here to help British Columbia’s entrepreneurs grow successful and sustainable businesses. Supported by PacifiCan and the BC Ministry of Jobs, Economic Recovery and Innovation, we celebrate and champion the thriving small business community within BC.

PRIMARY FUNCTION

The Marketing Manager possesses demonstrated leadership skills that will drive the strategy and execution of the marketing-related activities for the organization including the marketing of the SBBC Brand, products, services, and programs. They will have experience managing multiple marketing channels, developing impactful internal marketing team operations, and building strong partnerships to ensure SBBC effectively supports the BC small business community. This role supervises a dynamic team of dedicated professionals committed to providing the highest quality marketing campaigns, products and services.

 JOB DUTIES AND TASKS

  • Develops and executes the marketing strategy for SBBC to support its operational goals.
  • Development, oversight, and delivery of promotional activities in collaboration with departmental leadership and organizational objectives.
  • Provides strategic leadership to the Marketing and Communications department.
  • Responsible for managing a team of staff including performance management, coaching and/or discipline when required, as well as hiring and training new employees.
  • Manages budgets and contracts for marketing materials and services.
  • Manages graphic design elements for all marketing materials.
  • Collaborates with other departments to develop and execute marketing strategy for all SBBC’s product assortments, services, and programs. Oversees and leads the strategic development, execution, and improvement of operational marketing plans and tools.
  • Develops and maintains relationships with SBBC’s community partners, small businesses, government, agency, and sponsors.
  • Collaborates with teams to develop content to support campaigns, including (but not limited to): email, web, content, social media, video, and printed/digital asset.
  • Develops, and oversees branding and advertising strategies to increase SBBC awareness and customer base.
  • Responsible for the SBBC website – including development and support – in partnership with marketing leadership.
  • Collaborates with senior management to develop and execute surveys of the small business community to assess their business needs and challenges.
  • Creates operations procedure for marketing business processes and brand development strategy.
  • Monitors and reports marketing metrics; analyzes marketing campaigns and makes recommendations for enhancing effectiveness.
  • Promotes the products and services of SBBC by participating in various outreach activities and partnership initiatives, such as tradeshows, events, and presentations to stakeholders in the community.
  • Performs related job-related duties as assigned.

 QUALIFICATIONS

  • A degree in Marketing, Communications or Business, or an equivalent combination of education and experience.
  • Minimum 5 years of marketing/communications experience, with a focus on strategy, planning and implementing integrated digital and traditional marketing communications campaign programs.
  • Demonstrated experience in leading, a team, a minimum of 2 years is preferred.
  • Ability to manage a marketing team across functions including web, digital marketing, sponsorships, and internal/external communications.
  • Strong proficiency in digital marketing – including website management, analytics, and content marketing.
  • Experience creating and editing written content for a variety of marketing and communications channels, including media, website, email, and social media.
  • Campaign experience with software and online tools, including Facebook, Instagram, TikTok, LinkedIn, Twitter, Hootsuite, YouTube, WordPress, AdWords, Creative Suite (Illustrator, Photoshop, InDesign, etc.) and online email marketing solutions, such as MailChimp.
  • Entrepreneurial and builder mindset; maintains a “roll-up-your-sleeves”, goal-oriented and solutions focused attitude to all internal and external initiatives.
  • Excellent interpersonal and client service skills, with ability to develop contacts.
  • Ability to manage multiple large complex projects with tight timelines.
  • Exceptional writing and editing skills.
  • Current knowledge of social media and digital marketing tools, insights, trends, and best practice industry standards.
  • An eye for detail and appreciation of branding consistency in marketing materials.
  • Comfortable with public speaking and presentations.
  • Experience in graphic design is an asset.
  • Knowledge of SEO/UX/UI/CRO, especially in relation to WordPress, is considered an asset.
  • Ability to speak and write in additional languages (French, Mandarin, Farsi, Spanish) considered an asset.

 WHAT WE CAN OFFER YOU

  • Remuneration: Competitive compensation based on education and experience.
  • Strengthening Health & Wellbeing: Full benefits package after the completion of 3 months, including 100% Employer paid Extended Health Benefits, Vision Care, Dental coverage, and Employee and Family Assistance Program.
  • Investing in YOUR future: We have a generous group RRSP Matching Plus plan.
  • Relax & Recharge: Paid time off and additional paid ‘Flex Days’ every three weeks. 
  • Shape the Community: Be a part of a young, talented, driven, and fun team working hard to make a difference within the small business community. 
  • More Flexibility: Our Hybrid work model lets you split your time between home and the office.
 

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