The Pembina Institute is seeking an experienced communicator with strong knowledge in building public engagement among online communities. The Lead, Social Media and Digital Communications, will develop and implement social media strategy and digital outreach initiatives in support of the Pembina Institute’s communications priorities that ultimately grow the organization’s pool of supporters and extend our sphere of influence.
The ideal candidate has a deep understanding of various social media platforms and how to best leverage them to engage different audiences through raising awareness of Canada’s most urgent climate issues and how the Pembina Institute advances solutions to drive down carbon pollution. This person also has experience in digital outreach aimed at growing and stewarding the Pembina Institute’s supporter base.
The ideal candidate will be passionate about Canadian energy and climate issues, and possess a deep interest in the Pembina Institute’s programs to support a clean energy future. This person should be available to work from one of the Pembina Institute’s offices (in Vancouver, Calgary, Edmonton, or Toronto). Our workplace is a hybrid system that does not require employees to be in an office fulltime.
The Pembina Institute is a national charity and think tank that advocates for strong, effective policies to support Canada’s clean energy transition. Through research, consulting, and convening, we employ multi-faceted and highly collaborative approaches to reduce the environmental impacts of energy production and use.
Our people are passionate about sustainability and dedicated to enabling positive social change and equity. We offer a flexible, fast-paced work environment that rewards personal initiative and innovation. The successful candidate will join our dynamic team of nationally recognized professionals working on delivering clean energy solutions into the hands of decision-makers and stakeholders locally, provincially, nationally and globally.
Climate change threatens everyone. We must come together to evolve how energy is created and consumed through solutions based on equity, curiosity, evidence-based thinking and practicality.
The Lead, Social Media and Digital Communications will develop and execute on the Pembina Institute’s social media strategy, create and curate content for all digital platforms, and help plan and implement e-communications outreach and stewardship. This person will additionally strategize to grow our audiences, and monitor and evaluate impact.
This position requires close collaboration with communications staff to best execute public awareness campaigns and leverage the Pembina Institute’s public-facing outputs. This person will also work closely with our strategic partnerships team on fundraising e-campaigns.
Additional responsibilities include using Salesforce for mass e-mail sends, oversight of our e-newsletter and supporting the Technical Editor in web updates.
Candidates must clearly reflect the following skills and experience in their application:
The salary rate is competitive and based on skills, experience and qualifications of the successful candidate.
Further terms of employment will be discussed with candidates during the interview process.
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