Greater Vancouver International Film Festival Society
Vancouver & Lower Mainland
Vancouver International Film Centre
closes in 18 days (Fri, 16 Dec) full time
• Based on experience, starting at $55,000 per annum
Job Title: Marketing Manager
Reports to: Director of Marketing
Duration: Full-time permanent
Location: Vancouver, British Columbia, CA - VIFF Centre Salary: Based on experience, starting at $55,000 per annum
VIFF is the home of film and film culture in Western Canada.
Driven by curatorial excellence, VIFF encourages understanding of the world’s cultures through the art of cinema. We believe that film has a unique ability to celebrate the complexity of the human condition and that it is our responsibility to steward that power toward creating meaningful change in our world.
We value unique vision, curiosity and inclusiveness. We value showcasing films and the voices of filmmakers from marginalized backgrounds. And we value supporting our diverse community of local creators, welcoming international guests and engaging audiences near and far. Compelling stories not only entertain us but also bring us together.
When you work at VIFF you are part of a friendly, dedicated team who are passionate about thetransformative power of the cinematic experience.
Founded in 1982, The Greater Vancouver International Film Festival Society is a not-for-profit cultural organization that operates the internationally acclaimed Vancouver International Film Festival (VIFF) and the year-round programming of the theatres at the VIFF Centre.
Every year VIFF hosts hundreds of screenings, talks, special events and unique educational programs designed to share the power of cinema with thousands of film fans and engaged communities. Being part of the team that presents the much-anticipated annual fall festival and a robust year-round program, you’ll learn a lot, grow skills and see lots of great films!
ABOUT THE POSITION
We are looking for an exceptional new team member to work closely with our Director of Marketing on the organization's strategic initiatives to increase and retain audiences, establish a strong brand, and grow earned revenue. The Marketing Manager will support the Marketing team by implementing strategic marketing plans for VIFF’s year-round program and annual festival. As part of a small, passionate and fun marketing team, the Marketing Manager will have an opportunity to develop systems and strategies that will impact the organization's overall success.
VIFF seeks someone highly motivated, process-oriented, data-driven and passionate about marketing and the arts. In addition, the ideal candidate must have strong project management skills, great problem-solving
capability, excellent communication skills, and the ability to bring a team together. Working closely with VIFF Programming, Corporate Partnerships and Philanthropy departments, this individual will provide planning, logistical, communication and execution support during the festival and year-round as defined by the Director
Development and Implementation
Support the Director of Marketing in creating, implementing and measuring the success of a comprehensive marketing and communications plan.
Support the execution of key organization and department objectives and goals, including:
growing VIFF+ Membership Program
strengthening VIFF’s digital and CRM strategies
strengthening department structure and resources
growing audiences across British Columbia
enhancing community engagement
positioning VIFF as a launching point for discovery, inspiration, discussion and collaboration in the professional development of those working in the creative industries
developing integrated internal and external communication strategies that will reinforce equity, diversity and inclusion as integral to VIFF’s programs and identity.
Support the Director of Marketing with the hiring process (job postings, shortlisting candidates, interviewing, offer letters), onboarding and training, mentoring, supervision and performance management.
Manage Marketing department’s CRM needs with a specific emphasis on the marketing functionality of CRM and e-mailing systems including managing customer lists, data importing/exporting, tagging, data cleanup, analysis and reporting automated customer journeys
Support in developing VIFF’s brand identity and ensure communication materials are compliant and aligned with VIFF’s brand standards.
Oversee the Marketing Coordinator and Digital Communications Coordinator in creating and distributing year-round promotional content, including the program calendar, e-newsletters, press releases, weekly ads, listings, website, print materials, screens, signage, and videos.
Manage the content strategy for the VIFF Podcast, VIFF Talks and other video series on VIFF’s digital channels.
Drive VIFF+ Membership engagement; create and amplify content to support the recruitment, retention and renewal of memberships; promote and market member events and activities across digital channels, engaging VIFF’s existing and potential members.
Support the Marketing Director with budget projections
Manage the allocated Marketing budget for VIFF+ Membership, VIFF’s Year-Round film and Industry program
Record expenses, code, submit and track all expenses with the Business Office
Submit an annual marketing report for Year-Round marketing campaigns
Support Marketing Director with Festival marketing reports
Manage the tracking and reporting of year-round marketing statistics
Support the Director of Marketing and Business Office in reconciling year-end budgets
Support the Grants and Foundations Manager with the collection of required statistical information as required
Contribute to the development and distribution of an annual report as required
Minimum five years of experience with a working knowledge of contemporary marketing and communications strategies and practices
Undergraduate Degree in a relevant discipline. Communications, Marketing, Non-profit Management, or Arts Administration degree preferred
Demonstrated experience working with a range of audiences, including community groups, donors, artists, volunteers, etc., an asset
Experience managing project budgets
Experience working with contractors, agencies, publicists, graphic designers and vendors
Experience working with Salesforce and Mailchimp CRM systems and email programs
Understanding data protection, CASL and GDPR legislation is key
Experience working with customer segmentation and personalized digital campaigns based on segments and individual data is an asset
Experience managing social media networks
Experience working in non-profit arts environment is preferred
Strong copywriting and editing skills for website, social media and email campaigns
Basic graphic design skills – image resizing, adding text to images
Microsoft Office, Canva, Salesforce, Mailchimp, Asana, Elevent, Filmmaker, Google Suite, Sprout Social, WordPress and Adobe Creative Suite experience a plus
Exceptional project management and organizational skills
Exceptional attention to detail, with excellent written and oral-communications skills
Strong negotiation and interpersonal skills
Able to work on multiple simultaneous tasks within a fast-paced environment
Ability to work under pressure and meet tight deadlines
Ability to work independently and with a team
Ability to work flexible hours as required, including some evenings and weekends
THE DEADLINE FOR APPLICATION IS December 16, 2022
HOW TO APPLY: Please submit a current CV and cover letter to . Include “Marketing Manager” in the subject line. We thank applicants for their interest and advise that only those requested for an interview will be contacted due to the volume of applications. No phone calls.
How to Apply
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Contact Details Sam Jira, IT / Office Coordinator
Greater Vancouver International Film Festival Society, 1181 Seymour St, Vancouver, BC (604) 685-0260
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