Canadian Mental Health Association – Cowichan Valley Branch
POSITION DESCRIPTION

Manager, Community Engagement & Fund Development
Program Area: Administration
Hours/Wage: 30 hours/week, $30 - $35/hour

ORGANIZATION OVERVIEW:
Providing services in the Cowichan Valley since 1992, Canadian Mental Health Association -Cowichan Valley Branch (CMHA-CVB) is a registered charity and not-for-profit, independent society operating under a branch division agreement with CMHA British Columbia and within the context of the nation-wide Strategic Plan of the Canadian Mental Health Association. As part of a national organization and an advocate of mental health for all, CMHA-CVB facilitates access to resources people need to maintain and improve mental health and wellbeing, and to participate in community integration, build resilience, and support recovery from mental illness and/or substance use and addiction. CMHA-CVB operates Warmland House Emergency Shelter, Transitional Housing Services, Sobering and Assessment Centre, Adult Outreach programs, a Youth Centre, Youth Connect,
Bounce Back personal coaching, Family Capacity Program, Rainbows and a variety of other counselling/therapeutic programs for children, youth, and families. CMHA-CVB also provides community education and advocacy aimed at the promotion of good mental health and in support of individuals and families with mental health challenges. CMHA-CVB adheres to the values of diversity, cultural safety, and respect for all, as identified in its Anti-Racism Statement as attached.

POSITION SUMMARY:
Reporting to the Executive Director, the Manager of Community Engagement and Fund Development (MCEFD) is an experienced fundraiser, looking to make a bigger impact and is driven by the need to work for a place with purpose. The MCEFD has a desire to foster a community of engagement and grow a career in the non-profit sector working at the grassroots level with volunteers and peers to meet and exceed fundraising targets.

POSITION DESCRIPTION

RESPONSIBILTIES:
• Be a knowledgeable expert in proactively approaching community members with the goal of acquiring new local corporate participation, sponsorship, and individual donations, ensuring the continued growth and success of CMHA-CVB fundraising initiatives.
• Have relationship building expertise gaining the trust of the community, businesses, and organizations, deepening existing and growing new relationships, and inspiring action, building momentum and encouraging participation.
• Have strong communication skills, effectively promoting opportunities and partnerships through excellent public speaking, presentations, face-to-face networking and social.

• Be a results-driven team player with a positive attitude, an exceptional communicator and a proven fundraising leader, skilled at articulating the case for support in the area of mental health and addictions with passion, knowledge, and conviction – while adhering to the highest ethical standards and best practices.

REQUIRED COMPETENCIES and SKILLS:
• Communicate the value and programs of CMHA Cowichan Valley in a way that lets volunteers, donors and sponsors understand how their support makes a difference.
• Take the lead in creating, coordinating and executing community engagement efforts, traditional media campaigns, and social media strategies that are in line with fundraising strategies.
• Monitor and manage social media channels in addition to creating written and visual content in support of the growth and engagement of users in these communities, facilitating conversations, promoting discussions and support. Social media channels include Facebook, Instagram, Twitter and LinkedIn.
• Provide strategic planning (short and longer term), implementation and oversight for all fundraising activities including identifying, inspiring and stewarding a portfolio of individuals and corporate donors and sponsors.
• Create new and manage existing individuals’ giving/corporate giving/sponsorship stewardship and solicitation strategies which include revenues, expenses, donor growth and key performance indicators.

• Maintain organized, structured system for responsible reporting to donors.
• Create monthly statistical reports using a variety of tools and spreadsheets, demonstrating outcomes and trends to provide appropriate briefing and promotional materials to senior management and Board members to execute development strategies.
• Ensure compliance with Canada Revenue Agency and provincial legislation pertaining to stewardship and annual fundraising activities.
• Knowledge of cultural competency and anti-racist practices

QUALIFICATIONS:
• Strong organizational and computer skills (including MS Office programs).
• Capable of representing and communicating CMHA Cowichan Valley Branch mission and values to others.
• A minimum of 3 years’ experience in fundraising with non-profit organizations, or CFRE certification, or an acceptable combination of education and progressively responsible experience fundraising, leading social media and community engagement initiatives
• A diploma or degree in Marketing/Communications, Business Administration or other relevant education.
• Experience using NationBuilder to maintain, update and manage CMHA CVB website. This includes job postings, fundraising and donation pages, blog posts, email distribution and more.
• Good knowledge of, and operate according to, the AFP Guidelines & Donor Bill of Rights
• Knowledge of Planned Giving technical information (eg, bequests, gifts of life insurance, gifts of RRSPs, etc) and CRA charitable tax receipting rules.
• Membership in Association of Fundraising Professionals (AFP) (nice to have)
• Experiencing recruiting and managing volunteers.
• Knowledge of mental health and addiction issues and solutions for adults, youth, and children.
• Ability to work evenings and weekends as needed.
• Criminal record check for vulnerable sector (within 30 days of commencement)
• Personal vehicle and valid class 5 license
• Successful Clearance of a Criminal Record Check for vulnerable sector
This position is excluded from union membership.