Director of Brand & Product Experience – Compassion Canada

This executive search is conducted by Nelson/Kraft & Associates on behalf of Compassion Canada

KNOWLEDGE, SKILLS & ABILITIES

• Proven track record of supporting agile mindsets and innovation efforts.

• Proven track record of developing innovative strategies for brand communications, marketing campaigns, content and product development.

• Forward-thinking and experimental, with a learning mindset, and eager to progress the organization in areas of responsibility.

• Skilled in developing and iterating around a lead and lag measure philosophy.

• Familiar with building strategies and tactics around a funnel approach to marketing (i.e. RACE framework).

• Excellent written, verbal and visual presentation skills with the capability to interact with all levels of the organization and multiple external audiences.

• Able to build relationships with diverse internal and external stakeholder groups.

EDUCATION & EXPERIENCE

• Post-secondary diploma or degree in marketing, communications or a related discipline, or a minimum of seven years’ leadership experience in a direct or related area.

• A minimum of five years’ experience leading the development of successful brand marketing strategies and campaigns.

• A minimum of five years’ experience leading product marketing strategies and a product innovation pipeline.

• Continuous learning credentials or education in area of expertise is an asset.

EXECUTIVE SUMMARY

Compassion Canada is searching for a forward-thinking and relational marketing leader to join their team as Director of Brand & Product Services.

Compassion Canada has placed a high value and significance in developing and delivering excellent, relevant and thrilling experiences for their neighbours. To that end, the Brand & Product Experience department will lead Compassion Canada’s brand marketing, product marketing, neighbour journeys and channel strategies to ensure they are as relevant as possible to all neighbours.

The Director of Brand & Product Experience is a fully remote position, and will support and coach teams to strive for creative excellence and innovative processes while directing Compassion’s marketing efforts and implementing effective strategies to help raise brand awareness and launch new products. Working alongside members of the Marketing & Digital Growth division, you will be a key senior leader in the overall direction of the Marketing & Digital Growth portfolio.

If you are a motivated and seasoned marketing professional with a mind for innovation and a conviction that aligns with the values of Compassion Canada, we would love to connect with you!

MINISTRY FOCUS

Compassion Canada is a Christian organization, committed to being child-focused, Christ-centered and church driven. As such, each employee of Compassion Canada shall:

• Agree with Compassion Canada’s core documents, including a Statement of Faith;

• Conduct themselves in a Christ-like manner at work and outside the workplace;

• Participate in regular Staff Gatherings which include spiritual practices like worship, Scripture reading, and prayer;

• Pray with staff or supporters when requested or deemed appropriate.

WHO WE ARE

As one of the world’s leading child development organizations, Compassion partners with the local church in 27 countries to end poverty in the lives of children and their families. Today, two million children are discovering lives full of promise and purpose as they develop in all the different aspects of their lives—their minds, bodies and relationships.

HOW DOES COMPASSION WORK?

If you could sum up our ministry in a phrase, it would be “holistic child development.” This might sound a bit dull, but this concept is key to Compassion’s ministry. It means we don’t simply respond to poverty by handing out food or Bibles. Instead, we seek to develop children in all the different aspects of their lives.

HOW DOES HOLISTIC CHILD DEVELOPMENT WORK?

Through Compassion’s programs in partnership with local churches, children are ministered to in every aspect of their lives, receiving:

• Age-appropriate Christian teaching and discipleship at a local church;

• Formal and non-formal educational opportunities;

• Health care, hygiene training and supplementary food;

• Personal attention, guidance and love.

WHY FOCUS ON THE CHILDREN?

For a long time, the focus of helping others has been giving people things. But what Compassion has learned over the years is that things won’t change communities—people will.

Real and lasting change happens when children are developed to become the adults who will create change in their community. In Compassion’s program, children learn they are loved, they begin to develop hope for their future, and they realize that God wants to use them to help others. And these children grow up to be givers and community leaders.

WHY PARTNER WITH LOCAL CHURCHES?

Compassion works exclusively with local churches because they can best understand and respond to the challenges in their communities. They are known and trusted by their neighbours and are able to reach those in the greatest need.

Location: Remote in Canada

Application Deadline: June 6, 2023

Start Date: September 2023

TO APPLY please send a PDF copy of your cover letter and resume to . Include “Compassion – Director of Brand” in the subject line.

To obtain a complete Opportunity Profile, please visit our website.

ABOUT US

Nelson/Kraft & Associates Inc. is an executive consulting firm that specializes in working with not-for-profits and for-profit businesses across Canada, assisting them in the placement of senior executives and directors.

Nelson/Kraft & Associates Inc. welcomes and encourages all interested applicants to apply for this position. Nelson/Kraft & Associates Inc. is committed to the principles of diversity and inclusion in its hiring practices, and will only make distinctions among interested applicants in accordance with the applicable Human Rights legislation.

Nelson/Kraft & Associates Inc. also welcomes and encourages applications from candidates with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require disability-related accommodation during the recruitment process, please contact us.