The Greater Vancouver International Film Festival Society is a not-for-profit cultural organization that operates the internationally acclaimed Vancouver International Film Festival (VIFF) and the Vancity Theatre, located in the VIFF Centre. We produce screenings, talks and events as a catalyst for a diverse community to discover, discuss and share the creativity and craft of storytelling on screen.

The Greater Vancouver International Film Festival Society is dedicated to accessible employment practices and committed to being an equal-opportunity employer. We value a diverse and inclusive workplace that is reflective of our community and encourage applications from members of communities that have been marginalized based on sex, sexual orientation, gender identity or expression, racialization, disability, political belief, religion, marital or family status, age, or status as an Indigenous person. Please feel free to advise us of any accommodation needs.

Reporting to the Director of Marketing, the Email Marketing Coordinator is responsible for the email production workload by coordinating content, building, testing, and reporting on Festival e-blast communications across the 42^nd Vancouver International Film Festival, including weekly newsletters, program announcements, daily Festival e-blasts, outreach e-blasts and customer email communications.

Key Responsibilities:

• Work with Marketing and Programming team to develop an email content plan and publishing schedule.
• Contribute to the development of email template designs, working within VIFF’s brand guidelines.
• Build weekly newsletters, daily Festival eblasts, programming announcements, outreach campaigns and customer communications in Mail Chimp using drag-and-drop email design templates to format text, images, logos and buttons.
• Work with the Marketing Team on audience list segmentation, content customization and campaign automation and scheduling.
• Assist with the coordination of copy, graphics and content for email campaigns, working closely with the Content Coordinator, Programmers and Marketing team.
• Support the proofing and testing of email campaigns.
• Optimize campaigns to improve open rate, clickthrough, conversion, as well as specific marketing goals.
• Track and report on email performance, analyze results to provide insight for email optimization and future programs.
• Support the Digital Communications Coordinator with building webpages using Wordpress

Qualifications:

• 1-3 years email marketing experience.
• Exceptional organizational and communication skills.
• Strong interpersonal skills.
• Experience with email marketing platforms (Mail Chimp preferred).
• Ability to multi-task in a fast-paced environment.
• Strong attention to detail – proofing copy, graphics and testing links.
• Creative thinker, with an eye for design and layout.

• Display problem-solving skills to address and solve technical problems that arise.

• Experience with InDesign, Photoshop (image resizing, simple graphics)
• Experience with CMS – WordPress preferred
• Experience with Slack, Asana and/or Filemaker, an asset.
• Experience with HTML/CSS coding for email, an asset.
• Flexibility with work hours and availability on select evenings and weekends.

Deadline for application is June 15, 2023

How to apply: Please submit a current CV, along with a cover letter to . Please include “HIRING EMAIL MARKETING COORDINATOR” in the subject line of the email. We thank all applicants for their interest and advise that only those requested for an interview will be contacted due to the volume of applications anticipated. No phone calls, please.