Looking for a company that inspires passion and creativity, where you can be part of a team that creates a lasting impact on lives across Canada? Do you have a passion for social media, storytelling, and content creation that you want to take to the next level? Canadian Hearing Services is looking for you.

The Social Media and Content Specialist is responsible for content creation, including social media planning and delivery, as well as developing, analyzing, and delivering on campaign metrics. This role supports the values and strategic direction of the organization by enhancing Canadian Hearing Services’ reach, maximizing positive public engagement and brand awareness through multiple marketing and communication channels.

The Social Media and Content Specialist will support and execute an overall social media strategy and plan (weekly/monthly) editorial calendars, based on marketing objectives. They will also create and maintain our editorial corporate calendar to ensure consistency, frequency, quality of content and campaign deliverables. They will work with the Marketing & Communications team as well as with internal clients to develop and deliver relevant and dynamic social media and communications content. They will execute the plan for building Canadian Hearing Services’ social media presence and will oversee the continuous maintenance and monitoring of Canadian Hearing Services’ social media channels, including developing regular content across those channels. The Social Media and Content Specialist will develop, track, and analyze KPIs and metrics to measure and demonstrate reach, impact, and return on investment. They will also monitor new social media trends, platforms, tools, and strategic ideas on an ongoing basis.

This is a permanent, full-time unionized position working Monday – Friday, 9:00 a.m. – 5:00 p.m.

SUMMARY OF DUTIES:

Execution:

• Execute the plan for building Canadian Hearing Services’ social media presence to brand and expand our products and services in both the not-for-profit and for-profit business. Drive Canadian Hearing Services’ brand awareness and engagement, increase followers in B2B and B2C audiences.
• Create and maintain our editorial corporate calendar to ensure consistency, frequency, quality of content, and campaign deliverables.
• Develop and deliver on a proactive social media calendar based on best practices, including content development.
• Collaborate with marketing team on new projects and overall strategy.

 Marketing Content & Communications

• Create, edit, and publish social media content that meets Canadian Hearing Services’ brand standards, visual identity, and creative vision.
• Support the writing of content marketing materials to express concepts and ideas that will build effective storylines and inspire our audiences. Including but not limited to: organic and paid social content, blog posts, web copy, email deploys, client stories, print materials (e.g. one-pagers flyers, retractable banners, brochures), video, press releases, newsletter, and more.
• Research and social auditing for various industries, segments, and channels.
• Monitor Canadian Hearing Services’ social media channels, engage and manage comments and Canadian Hearing Services' responses.
• Engage in social listening and media monitoring around Canadian Hearing Services and Deaf and hearing health-related news and issues.
• Develop and track KPIs and metrics to measure and demonstrate reach, impact, and return on investment.
• Collaborate with other areas of marketing such as Creative Services, Brand Communications or external agencies, and other product and services departments to create integrated marketing campaigns.
• Develop weekly/monthly reports and provide insights to campaign metrics and competitors.
• Must be able to provide direction and support to staff on all aspects of social media – serving as our in-house social media expert. Manage the day-to day functions of social media proofing and approvals, with minimal oversight.
• Assisting in the development and implementation of brand playbooks and guides as required.
• Ensure that all marketing and communication materials are consistent and accurate and that they comply with corporate branding and messaging guidelines, legal, and compliance (e.g. CASL) with appropriate recipient and/or client consent and attribution.

The ideal candidate will have the following qualifications: 

• Bachelor’s degree in Marketing, Public Relations, Communications, Journalism or a related discipline. Digital Marketing certificate an asset.
• Demonstrated experience in developing content marketing and communication materials.
• Excellent writing and editing skills.
• Strong understanding of social media channels, platform management and social media assets.
• Experience delivering relevant social media metrics reporting, including analyzing and providing insights on improving results on those metrics, and executing appropriate strategies and making recommendations at a high level.
• Knowledge and understanding of social media platforms and best practices, with a passion for staying current on communications, social media, and content marketing trends, insights, topics and best practices, and putting them in real-time practice.
• Knowledge and experience with social media listening tools (Meltwater an asset) and paid social media advertising.
• Proficient in Google Analytics (or equivalents).
• Proficient in Microsoft Office Suite.
• Strong communication skills.
• Superior time management and organizational skills; must work well under pressure and meet tight deadlines.
• Self starter and desire to work collaboratively as part of a team and independently when necessary.

NOTE that shortlisted candidates may be required to provide a minimum of two examples of their recent social media, digital, communication, marketing content work (appropriately anonymized to maintain any confidentiality obligations).

 WHY WORK AT CHS?

• Leading provider of services and products in the industry.
• Diverse and inclusive workplace.
• Work-life balance and hybrid working model.
• Excellent training and development opportunities.
• Employee Assistance Program (offered through LifeWorks).
• Paid time off.
• Health, dental, vision and extended healthcare benefits.

THE ORGANIZATION:

Canadian Hearing Services is the country’s leading provider of professional programs, services and products that enable Deaf and hard of hearing Canadians to overcome barriers to participation. It is the largest organization of its kind in North America and holds the prestigious designation of Accreditation with Exemplary Standing from Accreditation Canada. Building on its 83-year history following a remarkable and ambitious transformation, Canadian Hearing Services has become a modern, progressive and professional organization well-positioned for growth, and is fully executing growth strategies both nationally and internationally. With multiple locations and hundreds of employees, Canadian Hearing Services offers a complete roster of end-to-end essential and leading edge clinical and social services, as well as Canada’s most robust and expansive digital provider of hearing health related products and services. Audiology, ASL Interpreting, Captioning, Employment and Counselling Services are all foundational to the Canada-wide and international offerings for which Canadian Hearing Services is renowned. CHS proudly supports the community it serves, by offering a range of services for the Deaf and hard of hearing, as well as programs including the CHS National Scholarship program that provides scholarships each year to Deaf and hard-of-hearing students.

CHS requires you to be legally eligible for employment in Canada (Proof of legal ability to work in Canada will be required if a contingent offer of employment is made.)

COVID-19 considerations:

Vaccines (COVID and others) are a requirement of the job unless you have an exemption on a medical ground pursuant to the Ontario Human Rights Code.

In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), CHS will provide accommodation, accessible formats and communication supports for the interview upon request.

CANADIAN HEARING SERVICES IS AN EQUAL OPPORTUNITY EMPLOYER AND SUPPORTS AN AFFIRMATIVE ACTION HIRING PROCESS FOR DEAF AND HARD OF HEARING APPLICANTS.