Job Posting 99357

Social Media and Marketing Content Manager
Greater Vancouver International Film Festival Society
Vancouver & Lower Mainland
1181 Seymour Street
closed 6 days ago (Sat, 17 Feb)
full time  •  Based on experience, $50,000 - $55,000 per annum plus benefits package

We're looking for an extraordinary addition to our team, someone highly motivated, creative, and process-oriented with a passion for social media marketing and the arts. Reporting to the Director of Marketing and collaborating closely with the whole marketing department, Programming, Customer Service, Corporate Partnerships, and Philanthropy departments, you'll support a variety of dynamic initiatives. Together, we're on a mission to engage new and loyal audiences, build a robust brand, and increase our earned revenue.


As the Social Media and Marketing Content Manager, you'll be a driving force behind our brand's narrative, forging new and stronger connections within our vibrant community. Your influence and creativity will be pivotal in executing and shaping our dynamic marketing strategies through meticulously crafted social media campaigns.


This role will also champion the creation of captivating marketing collateral that goes beyond the expected. From eye-catching photography to compelling video packages, you'll be the maestro coordinating designers, photographers and videographers, helping to weave VIFF's story into the hearts and minds of our diverse audiences and stakeholders.


Join our small, passionate and fun marketing team – a place where you can develop systems and strategies that will make waves in our organization's success and see a lot of great films along the way.

 

QUALIFICATIONS


• Minimum five years of experience with a working knowledge of contemporary social media marketing and
best practices
• Experience in online and social media community development
• Proven experience in Social Media Marketing for both organic and purchased campaigns
• Highly proficient with the latest version of Instagram, Facebook, X, LinkedIn and YouTube
• Experience in using social media analytics tools to track performance, interpret data, and optimize strategy
• Proven history of crafting content that delights, engages, brings value, and drives action
• A strong understanding and experience in how social media relates to crisis communications and overall brand
guardianship/reputation
• Experience working with volunteers, contractors, agencies and graphic designers
• Knowledge of film and the film industry, an asset
• Degree in Digital Media, Marketing, Communications, Journalism, English or related field is preferred
• Experience working in non-profit arts environment is preferred
• Exceptional project management and organizational skills
• Exceptional attention to detail, with excellent written and oral-communications skills
• A solid understanding and eye for what makes strong social graphics, photos and videos
• Basic graphic design skills – image resizing, adding text to images
• Microsoft Office, Canva, Salesforce, Mailchimp, Asana, Elevent, Filmmaker, Google Suite, Sprout Social,
WordPress and Adobe Creative Suite experience a plus
• Able to work on multiple simultaneous tasks within a fast-paced environment
• Ability to work under pressure and meet tight deadlines
• Ability to work independently and with a team
• Ability to work flexible hours as required, including some evenings and weekends


KEY RESPONSIBILITIES


• Design, implement and track a social media strategy that aligns with VIFF’s marketing objectives and integrates
VIFF’s strategic priorities and values.
• Update yearly social media goals, KPIs, guides & timelines. Analyze results and provide monthly reports and
recommendations on best practices.
• Manage VIFF’s social media channels. Create, coordinate and post content on all VIFF’s social media platforms,
including promotional content, live event coverage, contests and campaigns that promote the VIFF brand, and
support membership and fundraising initiatives.
• Create and post content related to community partners, stakeholders and sponsorship deliverables.
• Engage with followers and monitor/reply to customer inquiries through social channels.
• Manage relationships with external social media agencies, including briefing, contracting, onboarding, and
monitoring.
• Manage the production of the year-round printed calendar and in-cinema slides.
• Manage the production of promotional videos for our ongoing year-round film series and trailer packages.
• Manage the capture, file management and archiving of Festival and year-round video and photography.
• Manage the post-festival editing, packaging and distribution of video content, photography and podcasts.
• Support the Director of Marketing with budget projections.
• Manage and track budgets for social media campaigns, calendar production and video/photograph capture
and editing.
• Recruit, onboard and manage VIFF’s video/photography contract positions, marketing volunteers and external
social media agency support.

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