Working at NGM

Full-time 40 hours per week, $24-26.50/hour + flexible benefits. Generous time off: 3 weeks vacation, 55 wellness hours, closed between Christmas - New Year's.

Work is fully remote. You must be legally entitled to work in Canada, with a preference to be based in British Columbia, Alberta, or Ontario.

The Role

Reporting to the Director of Marketing, the Marketing Coordinator will drive awareness of and engagement with Next Gen Men’s programs and offerings through various digital marketing strategies while advancing gender equity and positive masculinities. 

Responsibilities

• Execute digital marketing strategies to bring NGM’s vision and mission to life.

• Plan and execute product, event, and/or content marketing campaigns from start to finish, including writing compelling copy and designing eye-catching graphics.

• Compile, write, design, and ship our weekly newsletter, highlighting NGM’s expertise, events, and offerings to add value to existing subscribers, convert product sales, and grow our overall subscribership.

• Write and proofread copy for various platforms and channels, such as social media and our blog, ensuring a consistent NGM voice.

• Visually translate complex or abstract concepts into engaging and relevant graphics, animations and/or videos.

• Monitor campaign performance on an ongoing basis by analyzing key metrics and reporting on learnings to drive successful outcomes across channels.

Competencies

• Communication. Speaks and writes clearly and articulately with concision. Maintains a high standard in all communication forms with internal and external stakeholders.

• Organization and planning. Plans, organizes, and schedules efficiently and productively. Focuses on key priorities and understands how to prioritize tasks.

• Flexibility/adaptability. Adjusts quickly to changing priorities and conditions. Copes effectively with complexity and change.

• Proactivity. Acts without being told what to do. Brings new ideas to the company.

• Attention to detail. Does not let important details slip through the cracks or derail a project or campaign

• Persistence. Demonstrates tenacity and willingness to go the distance to get something done.

• Creativity/innovation. Generates new and innovative approaches to problems. 

Knowledge & Skills

• Social marketing: able to effectively pitch products and offers and the broader vision of NGM.

• Knowledge translation: possess a strong ability to grasp and tailor the tone, expertise level, or content to clearly communicate nuanced concepts and offerings to multiple target audiences.

• Copywriting: write to inspire action from multiple target audiences in a variety of formats, including social media posts, long-form content, blogs, website copy, and newsletters.

• Social media: experience managing multiple social media accounts, with emphasis on LinkedIn and Instagram and experience using social media scheduling tools, with a preference for Later.

• Analytics: monitor and report on NGM’s social media channels, website analytics, and trends to identify opportunities or gaps.

• Websites: familiarity with the fundamentals of SEO and website optimization on Squarespace and Shopify is considered an asset.

• Visual storytelling: able to create engaging, attractive, and creative graphics, animations and/or videos that effectively communicate nuanced concepts.

• Nice-to-Have’s:

  • Proficiency with design tools, including Canva and the Adobe Suite (InDesign, Illustrator, Photoshop, Animate).

  • Post-secondary education in Communications, English, Business or Marketing – or equivalent experience.

  • Experience communicating social justice issues, event marketing, or working with nonprofits.

  • Familiarity with the pro-feminist men’s movement, gender equity, gender-based violence, and patriarchy.

About Next Gen Men

Next Gen Men is working towards a future where boys and men feel less pain, and cause less harm by changing the way we see, act, and think about masculinity. This role supports our programmatic focus (youth, community, and workplaces) and the organization's image and voice.

Our values are:

Curiosity — To learn and unlearn
Empathy — To build bridges
Courage — To not be complicit
Equity — To remove barriers

At Next Gen Men, we:

• Pride ourselves on being thought leaders and innovative thinkers. 

• Are a small-but-mighty dynamic team that operates remotely with flexible, asynchronous schedules.

• Use tools like Google Workspace and Basecamp to get things done with our team, who are geographically distributed across Canada. 

• Are an (almost) 10-year-old organization still learning (and unlearning) every day – you get to play a part in shaping it!

• Are very much an entrepreneurial organization, meaning we all wear many hats and can roll up our sleeves to complete the necessary work.

Visit https://www.nextgenmen.ca/ to learn more about us and our work.