ACTRA (Alliance of Canadian Cinema, Television and Radio Artists) is the national union of over 30,000 professional performers working in English-language recorded media in Canada, including TV, film, radio, and digital media. ACTRA’s principal role is to negotiate, administer and enforce collective agreements to provide performers with equitable compensation as well as safe and reasonable working conditions.

ACTRA National is seeking a full-time:
Social Media Content Specialist

Position Scope:

Under the direction of the Director of Public Affairs & Communications, the Social Media Content Specialist will work in collaboration with internal and external teams and stakeholders across the organization to ensure the efficient operation and highest standard of service.

Responsibilities:
• Produce, edit, schedule and publish content – both written and audio-visual – for ACTRA’s social media channels (Instagram, Facebook, X, LinkedIn, etc.).
• In collaboration with the Director, set strategies to deliver social media campaigns, organic and paid, aimed at growing ACTRA’s brand and engagement with members and other target audiences and stakeholders.
• Monitor and evaluate the impact of social activities and report on key performance indicators to inform future efforts and decision-making.
• Support the development and implementation of internal policies and procedures related to social media, audio-visual content, graphic design, and asset management.
• Edit and proof social media content for accuracy and completeness.
• Take photos and shoot and edit videos as needed.
• Create custom graphics in accordance with the ACTRA’s style guide for use in
social media, newsletters, reports, advertising and online.
• Design, order, and maintain inventory of branded, promotional products.
• Follow social media and graphic design trends and practices to stay up to date and maintain ACTRA’s competitive edge.
• Other related duties and projects consistent with the job category as assigned by the supervisor.

Qualifications:
• University degree in communications, marketing, design, or a related field required.
• Three or more years of direct work experience producing written and audio-visual
content for social media required.
• Advanced proficiency with paid advertising campaigns on social media.
• In-depth knowledge and understanding of storytelling, editorial content, audience engagement and mobilization.
• Thorough knowledge of the principles of community management.
• Exceptional copywriting and editing skills, with a meticulous approach to detail.
• Knowledge of layout, typography, illustration, colour, and design principles.
• Strong research skills.
• Excellent time management and organizational skills.
• The ability to work in a fast-paced environment under pressure.
• Demonstrated ability to work independently and to collaborate with others.
• Able to work under pressure to meet deadlines in a fast-paced environment.
• Advanced technical abilities in Adobe Creative Cloud (Photoshop, InDesign, Premiere Pro, Illustrator), Microsoft Office (Outlook, Word, Excel, PowerPoint, Teams), and strong familiarity with MailChimp, WordPress and Slack.
• Proficiency with Google Analytics and AdWords is also considered an asset.
• Ability to articulate a position clearly and succinctly while exercising tact and judgment.
• General knowledge and interest in trade unions, the entertainment sector, and Canadian cultural issues

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