About us:

West Coast Kids Cancer Foundation (WCK) is a charity that supports families with small actions that make a big impact every day. Our families need food, connection, resources, and mental health support while navigating childhood cancer and blood disorders. We help families feel supported and heard through family-led programming that eases the burden.

About you: 

You were born to craft stories, both visually and in writing. You see the potential in WCK and are ready to jump on board to help elevate our communications, allowing us to reach and support even more kids and families. Whether you’re designing social media posts, refining a message, telling a story, or creating print materials, your creative spark shines through. You love to think outside the box but also have a sharp eye for the finer details. You thrive in a dynamic, collaborative environment, and you are ready to use your skills to make a meaningful impact. You fit right into the relaxed culture of kindness, laughter, and compassion that permeates WCK.

About this role:

You will create visual and written material, manage social media channels, and oversee marketing campaigns, playing a vital role in all WCK marketing initiatives. Reporting to the Executive Director, you will collaborate closely with program staff, volunteers, community partners, and families to bring our mission and impact to life through compelling stories and engaging content. 

As a valued member of our team, you will:

• Collaborate with the leadership team to develop and evaluate WCK’s marketing and communications strategy

• Vision, plan, develop, and implement creative content across social media channels, and oversee questions and comments on all platforms

• Produce visual and written assets for social media, newsletters, blog posts, fundraising initiatives, and campaign communications, with a focus on community connection and donor engagement

• Develop and maintain WCK’s brand, voice, and personality across all communication streams

• Maintain ethical storytelling practices in liaising with families, partners, volunteers, and other stakeholders in the production of content

• Lead the planning, design, and written copy for the annual report

• Manage and maintain the WCK website

• Manage and execute email marketing campaigns through Mailchimp, including newsletters, donor updates, and impact stories

• Develop tailored campaigns and assets for social media and digital marketing projects

• Create and maintain an organized system for marketing assets, ensuring all content is easily accessible and compliant with privacy and usage policies

• Work closely with the WCK team to strategize, plan, and implement communications for programs, campaigns, and events

• Develop social media policies and media protocols 

• Use analytics tools to analyze social media reach and track metrics

• Manage external contractors such as graphic designers, videographers, and photographers

What you bring to the role:

Education & Experience

• Post-secondary education in a related field, e.g. digital design, marketing, or communications

• 2+ years working in a related position or environment involving creative graphic design, marketing, communications, or social media

Skills & Abilities

• Strong writing and editing capabilities, and enthusiasm to develop and grow these skills

• Demonstrated understanding of different marketing streams, including email marketing, social media, and content marketing

• Strong design skills and the ability to work in Canva 

• Familiarity with video editing software, such as CapCut or other content creation tools

• Comfortable with tech such as ClickUp, Mailchimp, WordPress, or similar platforms

• Self-motivation, curiosity, and a willingness to learn

• Exceptional communication and interpersonal skills are essential

• Strong ability to work independently as well as with a dynamic team

• Experience dealing with sensitive situations where compassion and diplomacy are key

• Up-to-date immunizations are required

• A clear Vulnerable Sector Criminal Record Check

• Secondary language skills are an asset

• Experience with SEO and analytics tools is an asset

Compensation and Details:

• This position is 32 hours/week

• Salary range is $59,000 - $62,000/year

• This role is required to occasionally work evenings and weekends

• Extended health benefits

• 20 days paid vacation (includes 1 week office closure between Christmas and New Year’s)

• Flexible, hybrid work from home/office model