Job Title: Marketing Manager

Reports to: Director of Marketing

Duration: Full-time permanent

Location: VIFF Centre

Scope: VIFF Festival YEAR/VIFF Year Round

Remuneration: Salary Range: $55,000 - $60,000 annual

ABOUT VIFF

The Greater Vancouver International Film Festival Society is a not-for-profit cultural organization that operates the internationally acclaimed Vancouver International Film Festival (VIFF) and the year-round program at the VIFF Centre. We thank the Musqueam, Squamish and Tsleil-Waututh Nations for their continued stewardship of the unceded and occupied land on which our work takes place.

VIFF is the home of film and film culture in Western Canada. Driven by curatorial excellence, VIFF encourages understanding of the world’s cultures through the art of cinema. We produce screenings, talks and events as a catalyst for a diverse community to discover, discuss and share the creativity and craft of storytelling on screen.

The Greater Vancouver International Film Festival Society is dedicated to accessible employment practices and committed to being an equal-opportunity employer. We value a diverse and inclusive workplace that is reflective of our community and encourage applications from members of communities that have been marginalized based on sex, sexual orientation, gender identity or expression, racialization, disability, political belief, religion, marital or family status, age, or status as an Indigenous person. Please feel free to advise us of any accommodation needs.

We believe that film has a unique ability to celebrate the complexity of the human condition and that it is our responsibility to steward that power toward creating meaningful change in our world. When you work at VIFF you are part of a friendly, dedicated team who are passionate about the transformative power of the cinematic experience.

ABOUT THE POSITION

We are looking for an exceptional new team member to work closely with our Director of Marketing on the organization’s strategic initiatives to increase and retain audiences, establish a strong brand, and grow earned revenue. The Marketing Manager will support the Marketing team by implementing strategic marketing plans for

VIFF’s year-round program and annual festival. As part of a small, passionate and fun marketing team, the Marketing Manager will have an opportunity to develop systems and strategies that will impact the organization's overall success and see a lot of great cinema!

VIFF seeks someone highly motivated, process-oriented, data-driven and passionate about marketing and the

arts. In addition, the ideal candidate must have strong project management skills, great problem-solving capability, excellent communication skills, and the ability to bring a team together. Working closely with VIFF Programming, Corporate Partnerships and Philanthropy departments, this individual will provide planning, logistical, communication and execution support during the festival and year-round as defined by the Director of Marketing.

Qualifications:

• Minimum five years of experience with a working knowledge of contemporary marketing and communications strategies and practices
• Undergraduate Degree in a relevant discipline. Communications, Marketing, Non-profit Management, or Arts Administration degree, an asset.
• Demonstrated experience working with a range of audiences, including community groups, donors, artists, volunteers, etc., an asset.
• Experience managing project budgets and working with contractors, agencies, publicists, graphic designers and vendors.
• Experience working with Salesforce and Mailchimp CRM systems and email programs.
• Experience working with customer segmentation and personalized digital campaigns based on segments and individual data is an asset.
• Experience managing social media networks.
• Experience working in non-profit arts environment is preferred.
• Strong copywriting and editing skills for website, social media, and email campaigns.
• Basic graphic design skills – image resizing, adding text to images.
• Experience with Microsoft Office, Canva, Salesforce, Mailchimp, Asana, Elevent, Filmmaker, Google Suite, Sprout Social, WordPress and Adobe Creative Suite experience a plus.
• Exceptional project management and organizational skills
• Exceptional attention to detail, with excellent written and oral-communications skills
• Able to work on multiple simultaneous tasks within a fast-paced environment.
• Ability to work under pressure and meet tight deadlines.
• Ability to work independently and with a team.

Key Responsibilities:

Development and Implementation

• Support the Director of Marketing in creating, implementing, and measuring the success of a comprehensive marketing and communications plan. 
• Support the execution of key organization and department objectives and goals, including: 
• strengthening VIFF’s digital and CRM strategies to grow audiences.
• enhancing community engagement.
• positioning VIFF as a launching point for discovery, inspiration, discussion, and collaboration in the professional development of those working in the creative industries.
• Lead VIFF’s year-round promotional campaigns, project managing key initiatives, including media partnerships and paid advertising, printed materials, media relations, and signature content pieces.
• Collaborate with the social media team, providing oversight of content development and paid social media campaigns.
• Manage media and community partnerships for year-round and festival campaigns. 
• Support the development of VIFF’s brand identity and ensure communication materials are compliant and aligned with VIFF’s brand standards.
• Support the Director of Marketing with hiring staff and volunteers.
• Oversee the Digital Communications Manager in managing the department’s email campaigns and CRM needs.
• Utilise analytics tools to analyze marketing campaigns' performance, help inform the Marketing team’s work, and contribute to success.

Financial Management & Reporting

• Support the Marketing Director with budget projections and reporting.
• Manage the allocated Marketing budget for VIFF’s Year-Round film and Industry program.
• Submit marketing reports for Year-Round and Festival marketing campaigns.
• Manage the tracking and reporting of year-round marketing statistics.