Reporting to the AVP, Marketing & Brand, the Marketing and Brand Coordinator plays a key role in the planning and coordination of targeted Marketing and Brand initiatives across Queen’s University community, as well as marketing and brand management activities designed to highlight Queen’s profile to both external and internal audiences.

The role combines hands-on marketing and brand coordination with executive level administrative support for the AVP, Marketing & Brand, ensuring priorities are aligned, information is synthesized effectively, and initiatives move forward efficiently. The position works closely with the Brand Managers and senior administrative staff within University Relations on highly confidential and sensitive matters, requiring sound judgement, discretion, and strong organizational awareness.

The incumbent is expected to demonstrate a commitment to equity, diversity, and inclusion through respectful collaboration, accessible communications, and thoughtful consideration of diverse perspectives in project delivery.

KEY RESPONSIBILITIES:
• Plan, coordinate, and manage marketing and brand projects and initiatives to support and promote the strategic marketing process; contribute to discussions to determine department and/or unit long-term goals and recommend improvements to project planning and delivery processes.
• Support marketing and brand building opportunities and initiatives with university faculties, schools and departments. This will involve collaboration with individuals and groups within University Relations, and other partners and stakeholders.
• Define measurement criteria for evaluating branding and communication activities, their execution and effectiveness, and use to propose and incorporate changes that will continually improve plans for future years.
• Coordinate and support the execution of paid media projects by managing timelines, coordinating creative and media assets, liaising with internal and external partners, and ensuring campaigns are delivered on time and in alignment with strategic objectives.
• Provide executive-level administrative support to senior staff within University Relations, with primary support for the AVP, Marketing and Brand. This includes coordinating scheduling related priority initiatives, preparing and drafting briefing documents, reports, presentations, synthesizing information, coordinating inputs, tracking action items and deadlines, meeting scribing, and supporting follow-through on priority initiatives. Work frequently involves highly confidential and sensitive matters and requires discretion and sound judgment.
Liaise with diverse university stakeholders at various levels within the university, (i.e. faculties, schools and departments) to provide input and assist in the coordination of communication programs and large-scale pan-university initiatives. This includes coordinating creative materials and online content to integrate with the overall Queen’s brand strategy and visual standards.
• Develop a budget in advance of working on projects; monitor expenditures to stay within that budget; ensure that budget objectives is achieved and that payments to external suppliers are processed within the designated payment terms.
• Coordinate marketing and brand projects as assigned; this includes creating project outlines and plans, creative and media briefs, ad/social/marketing copy for review. Coordinate the project through to final edits within the required timeframes.
• Coordinate appropriate messaging and design for various media (websites, social media, print, digital campaigns); collaborate with university constituents to ensure consistency of image and quality of marketing and communication materials.
• Intake and triage brand support requests from campus partners and the University Relations team, prioritize and track requests in project intake system, and support the management team by maintaining and communicating an up-to-date request list.
• Adhere to university marketing and brand and engagement initiatives and activities in response to cultural and social trends and following the principles within inclusivity and diversity.
• Represent University Relations on committees and special projects in support of University Relations.
• Undertake and implement special projects and other duties as assigned.

REQUIRED QUALIFICATIONS:
• University degree, preferably in Marketing or Communications, combined with demonstrated experience in a marketing or communications role.
• A minimum of 5 years’ experience coordinating complex projects within timelines and budgets, including experience supporting senior colleagues in fast-paced or highly interdependent environments.
• Demonstrated experience providing strong writing and editing services for various media forums.
• Demonstrated experience coordinating and supporting paid media projects, including managing timelines, assets, and stakeholder collaboration.
• Strong background in developing marketing materials (i.e. digital, social, website, advertising and brand collateral etc.) and working with varied constituent groups to achieve marketing and communication objectives.
• Proficiency with project management software (Wrike, Canto), Microsoft applications (Excel, PowerPoint) considered an asset.
• Experience in a university setting with knowledge of university procedures, policies, regulations is considered a strong asset.
• Consideration may be given to an equivalent combination of education and relevant experience.

SPECIAL SKILLS:
• Promotes the value of diversity and the importance of being an inclusive organization and ensures equitable and fair treatment of others and actively works to make the workplace inclusive for all individuals.
• Excellent project management skills, with the ability to independently plan and coordinate projects, including working with outside vendors, monitor and update project tasks/timelines and budgets, and delivering on campaign goals/objectives.
• Excellent communication and interpersonal skills, both oral and written, with the ability to build strong working relationships and communicate effectively with diverse partners and clients. Demonstrated diplomacy and client-service orientation when navigating sensitive issues and differing perspectives.
• Demonstrated ability to provide executive-level administrative support of senior leadership, including prioritization, scheduling, drafting, meeting scribing, and preparation of briefing materials. Exercises sound judgment and confidentiality in handling sensitive information, with strong awareness of organizational dynamics and competing priorities.
• Ability to work with many different individuals across the university and to build and maintain strong relationships (senior administrators, faculty, students, media and government offices). Must be an excellent team player and have the ability to work simultaneously with many individuals and departments to accomplish tasks.
• Ability to effectively manage and prioritize multiple tasks and stay focused on high impact initiatives. Able to work independently and with minimal supervision.
• Excellent technical aptitude with the ability to learn new systems and software.
• Strong research and analytical skills to collect, process, and summarize data. Understanding of marketing research methodologies. Able to facilitate focus groups.
• Capable of writing copy for diverse audiences (i.e. internal and external) on various platforms.