Who we are: 

As one of Canada's premier music venues, the Francis Winspear Centre for Music provides musical experiences rooted in creativity, imagination, and excellence. We emphasize the importance of live experiences, hosting music groups and individuals of all abilities, anchored by our resident artists, the Edmonton Symphony Orchestra.

Located on Indigenous peoples’ traditional lands, we believe music is an expressive language that unites people. We are dedicated to providing a safe, welcoming, and accessible space for our community to create, exhibit, and learn about music.

Since 1997, the Winspear Centre has been a cornerstone of Edmonton’s Arts District, welcoming 250,000 visitors annually for musical performances, rehearsals, literary events, meetings, receptions, graduations, and educational programs. Currently, we are expanding the Winspear Centre with a new second performance hall, classrooms, and mixed-use immersive spaces. Learn more at winspearcentre.com.

How we work:

We operate year-round, with flexible schedules that may include evenings, weekends, and holidays, based on role and business needs. Our employees work in a hybrid model. Our teams work collaboratively to meet team goals and work in a high trust environment where employees are motivated and manage their time to achieve deliverables.

Who you are:

• A strategic thinker and creative storyteller
• A versatile communicator and strong collaborator
• Curious and forward thinking
• Dialed into trends and culture
• Resilient under pressure

What we can offer you:

• Upon probation completion, we offer a comprehensive health benefits package and matching RRSP contributions of up to 3%
• Flexible working hours in this full time role
• An organization that provides support, learning, and training opportunities
• Immersion in a culture that wants to share our love of music with the community

Job Summary:

Reporting to the Director, Marketing and Audience Growth, the Social Media and Content Specialist will lead the following areas:

Social Media

• Develop, implement, monitor and evaluate the Winspear, ESO, and YONA social media strategies
• Manage all our social media channels, currently including Facebook, Instagram, TikTok, X, LinkedIn, and YouTube, including planning and scheduling organic posts, and being responsible for community management
• Steward the online personality of the Winspear, ESO, and YONA, and maintain consistent brand tone for each entity
• Write inventive and engaging post copy, proof and publish posts for all our social media platforms, ensuring that they adhere to brand guidelines
• Ensure our brands remain relevant and competitive by staying ahead of the ever-evolving marketing landscape, actively monitoring platform updates across channels including Instagram, TikTok, LinkedIn, and emerging social platforms

Content & Storytelling

• Collaborate with an editorial content team to create an editorial plan that spans social media and other forms of communication, including blog posts and email marketing
• Capture photos and videos and edit videos into a wide variety of content forms, including short-form promotional videos, long-form storytelling pieces, and paid digital ads
• Create static visual content that applies strong graphic design principles and adheres to brand guidelines

Innovation & Data-Driven Marketing

• Continuously research, test, and implement new AI-powered tools across a variety of platforms (e.g., ChatGPT, Copilot, Canva, CapCut, Sprout Social) to enhance the quality and efficiency of content creation, automation, analytics, and campaign performance.
• Translate industry insights, algorithm changes, and AI advancements into actionable strategies that grow our audience and improve engagement, reach, and conversions.
• Experiment with innovative content formats, automation workflows, and data-driven optimization to continuously improve efficiency and ROI.
• Share knowledge and best practices with the team, serving as an internal resource on digital marketing trends, emerging technologies, and AI-driven content strategies.

Qualifications:

• Post-secondary education in Marketing, Communications, Digital Media, Journalism, or a related field (or equivalent experience)
• 2+ years of experience managing social media and producing digital content for a brand, organization, or cultural institution
• Demonstrated portfolio of social media campaigns or digital content
• Knowledge or interest in orchestral music, live performance, or the performing arts
• Experience working in arts, entertainment, or live events is an asset
• Ability to work evenings or weekends for concerts and special events

Skills & Experience:

• Proven experience planning and managing social media platforms including Instagram, Facebook, TikTok, X, LinkedIn, and YouTube, as well as scheduling content using social media management tools (e.g., Sprout Social, Hootsuite, Later)
• Strong copywriting skills with the ability to adapt tone for different brands, platforms and audiences
• Experience filming and editing short-form video for social media (e.g., Reels, TikTok, Shorts)
• Basic photography and photo editing skills
• Proficiency with creative tools for static and video content and ads such as Canva, CapCut, or similar platforms

Competencies:

• Thrive on fast-paced environment
• Flexible and adaptable
• Results driven
• Analytical 
• Creative

The Winspear Centre is an equal opportunity employer and encourages applications from all qualified individuals. Applicants who are either Canadian or permanent residents of Canada will be considered prior to international applicants. We thank you for your interest. Only those selected for an interview will be contacted.