Job Title: Account Executive: Government, Not for Profit
Report to: CEO
Salary Range: $75,000 - $100,000
Status:  Contract (12 months), Full-time

About the Canadian Urban Institute  
The Canadian Urban Institute (CUI) is at the heart of Canadian city-building. As a national
charity, CUI provides a collaborative and inclusive platform where policymakers, urban
professionals, leaders, activists, and academics from diverse backgrounds come together to
shape vibrant and equitable urban communities across Canada.
CUI is expanding and has created a new not-for-profit subsidiary, CUI Data Solutions, to provide
towns and cities from coast to coast with the tools to reimagine, re-energize, and rebuild the
economic vitality of their communities.

How will we do it
Working with a dedicated team of thought leaders, data nerds, and urban enthusiasts, the
Account Executive Lead will introduce, sell, and support vital data solutions that strengthen the
economic vitality of main streets. The Account Executive Lead will increase the adoption of
CUI’s data solutions, helping communities make data-informed decisions to strengthen main
streets and downtowns.
Reporting to the CEO, the Account Executive Lead will own the sales process end-to-
end—prospecting, discovery, proposal development, negotiation, and close—working closely
with internal teams to translate prospective clients’ needs into clear proposals and revenue
opportunities.

What you will do
Lead business development
 Develop an annual sales plan and provide monthly progress updates.
 Identify centres of influence that offer a gateway to prospective clients.
 Identify, qualify, and convert prospective clients including municipalities, downtown
associations (BIAs), and regional partners.
 Deliver presentations and product demonstrations at conferences, events, and
community meetings to build the pipeline.
 Use marketing and CRM tools to support cross-sell and upsell opportunities.
Pipeline management
 Develop new revenue opportunities and build/manage a sales pipeline.

 Qualify leads and manage opportunities through the full sales cycle (discovery to close).
 Coordinate discount structures and scalable implementation plans.
 Identify opportunities to improve conversion and retention.
Relationship management
 Build and maintain ongoing relationships with prospective and new clients.
CRM management
 Maintain accurate pipeline reporting and forecasts (in CRM).
 Track performance against targets.
What you bring to the role
 Post-secondary education in sales and marketing, public administration, economic
development, or a related field, plus 5+ years of progressive experience in business
development, partnerships, or sales (experience selling data, research, or professional
services is an asset).
 Track record building and maintaining key relationships with municipalities, economic
development teams, downtown organizations, destination tourism agencies, and/or
regional partners.
 Experience selling and/or implementing data-informed solutions in the public sector.
 Highly organized, with the ability to manage multiple opportunities at once.
 Experience working in the public and not-for-profit sectors.
 Written and verbal proficiency in French is essential.
General Requirements
 Ability to work flexible hours.
 Be a team player.
 Demonstrated commitment to equity and inclusion.
 Ability to travel within Canada as required.

Work Environment 

With its head office in Toronto, and shared working space in Ottawa, Montreal, and Vancouver,
CUI operates across Canada’s time zones. This position requires working with partners and
colleagues across these time zones. Travel may be required.

Diversity & Inclusion  
The Canadian Urban Institute is committed to fostering a supportive and inclusive workplace
culture, where people from all backgrounds can thrive. We place high value on diversity and
encourage applications from all equity-deserving groups. We are committed to an environment
that is barrier free. If you require accommodation during the hiring process, please inform us
and we will arrange for accommodation.  
 
Compensation 
Salary commensurate with experience.  

AI Usage
CUI may use artificial intelligence (AI) to streamline our recruitment processes. AI tools may
help with organizing applications or surfacing relevant qualifications. However, no hiring
decisions are made using AI. Every hiring decision is made by our hiring managers. Any AI tools
used are designed to support applicant privacy and confidentiality.