Short, meaningful job titles (no unnecessary or duplicate information, think mobile users)
With over half our job seekers viewing job postings on their mobile phones, we have to enforce this rule strictly.
No internal job codes, type, status, term or duration, locations, calls-to-action, marketing slogans or phrases, unnecessary characters, etc. in the title. Much of that information is already displayed in the posting header and is redundant.
Program names should preferably not appear in the title either. However, if the program name itself conveys meaningful information an exception can be made but it must come after, not before, the actual job title. Some title examples:
|External Posting: QW3-567SD (23FGT) Full Time (0.8 FTE) Afternoon Shift Nit Picker - Nitpicker Eradication Program with Nitpickers,Inc in Vancouver, BC||horrific
|Help create a Nit-free utopian society by joining us as a Nit Picker!!!||very bad
|Global Nit Eradication Program Nit Picking Manager||not great
|Nit Picking Manager (Global Nit Eradication Program)||much better
Select the (usually one) correct region / work area for the posting
The region should indicate where the applicant is expected to spend at least 80% of their time working.
This should not be used as a "this is the pool of people I want to reach with my posting" list.
Why? Well because it is very frustrating for a job seeker who sets up alerts to find jobs in one specific area, to receive alerts for jobs posted in faraway areas they have no interest in.
In turn it becomes frustrating for us as we then receive complaint emails about jobs posted in the wrong areas.
While we do allow for multiple selections to cater for edge cases, in most cases only one should be applicable for most jobs.
An example: if the position is a Work-From-Home position, but the candidate will need to attend a once a month meeting at the office, then select Work From Home and feel free to select the few surrounding areas where it makes sense for the candidate to travel from.
No top-posting (also known as 'craigslisting', thanks Craig!)
This is the practice of closing and reposting the same job frequently.
This practice is ineffective on our site and will often lead to less, not more, job views.
Why? Well it 1) frustrates job seekers, 2) creates a lot of noise in alert subscriber's email inboxes, 3) gets our alert emails flagged as spam by big email service providers (like Gmail, Hotmail, etc.) and 4) gets the job flagged as duplicate content and thus low-ranked with the main search engines.
5) Finally we're also pretty certain that it harms a small furry animal somewhere too - just please don't do it. Ask yourself: Would I be doing this if I was paying $500 for each posting?
A rule of thumb - under most conditions, the same job should not be posted more than once a month. If it is an ongoing recruitment effort for high-turnover positions, please post the job for at least a 3 month duration. This is especially important to avoid duplicate content penalties from the search engines (Google & Bing).
If a position has not been filled by a deadline, please edit the posting and extend the deadline rather than closing and reposting.
Finally, please note that jobs flagged as breaking this rule will likely incur an up to seven day delay in being reposted.
No duplicate postings (or postings for different shifts of the same job)
Even with a slightly modified title or description, top-posting's evil twin, duplicate posting, has the same negative effects.
Create only one posting for one specific job.
This also applies to different shifts of the same job, just mention the different shifts available in one posting.
Jobs in slightly different locations should also be combined into one posting.
A good rule of thumb - if for the same job the locations can be accommodated under the same item in the 'Regions' dropdown, then it should be only one job posting.
For example, you're running a face-to-face fundraising campaign and need to recruit 20 canvassers to cover the malls in the Vancouver area.
Instead of creating 20 postings for 'Canvasser' and changing the location of each one to a different mall, create one general posting and in the description part list all the malls you're targetting.
Again, ask yourself: Would I be doing this if I was paying $500 for each posting?
No jobs with only "see our site for details" in the job description
Why? 1) Many users set up automated email alerts that notify them whenever a job matching certain keywords in the description is posted. Jobs posted without detailed job descriptions are unlikely to trigger user alerts.
2) Visitors that search for jobs containing certain keywords from the search page or search engines will likely not find your posting if the keywords aren't there to be indexed.
3) Postings with minimal descriptions get significantly fewer click-throughs because job seekers are often browsing quickly through available jobs and, unless they know the organization or are particularly captivated by the job title, they tend to skip it and move on to the next job posting, rather then break their train of thought and go hunting on another site for one specific job posting.
No postings combining multiple different jobs (different shifts of the same job are ok)
The same reasons as in number 5) above apply here.
There is one condition where an exception is made - when different shifts of the same job are being filled.
In these situations it is recommended to advertise the job title and then, in the actual posting description, highlight the different shift details that are being recruited.
No links to competitor sites
Our mission is to provide job posting services free to Canadian non-profits allowing them to save significant amounts of money.
If you feel it necessary to also post on other paid sites then by all means do so, but please don't link to ads at competitor sites from ours - it goes against everything we are striving to achieve with our site.
These additional rules mainly apply to recruiters:
- No résumé farming. You are not allowed to post an open ended, generic job to accumulate résumés. Why? Because it frustrates the heck out of job seekers. You may only post a specific job ad on behalf of a client with a specific opening for that job. We reserve the right to ask for proof that a job exists.
- No teaser jobs (see point 5 above).
- No postings for unnamed or confidential organizations. This is not only due to many complaints of suspected 'phantom' jobs previously, but most job seekers care about which organization they will be working for and don't want to waste time applying for a position in a non-profit whose cause they do not support. The organization name field must clearly state who the applicant will be working for.
- No postings for employment fairs, workshops, and so on.
We'll contact you if the rules aren't followed the first couple of times, often we'll even modify something small for you without bothering you.
However continually ignoring the above rules may result in accounts being suspended without further notice.