Short, accurate job titles (no unnecessary or duplicate information, think mobile users)
With about half our job seekers viewing job postings on their mobile phones, we have to enforce this rule quite strictly.
Please, no phrases, internal job codes, job type or status, locations, calls-to-action, marketing slogans, unnecessary characters, etc. in the title. Much of that information is already displayed in the posting header and is redundant.
"Help create a Nit-free utopian society by joining us as a Nit Picker!!!" is an example of a bad title.
"External Posting: QW3-567SD (23FT) Full Time (0.8 FTE) Nit Picker - Nitpicker Eradication Program - Nitpickers,Inc - Vancouver, BC" is another. See how difficult it is to spot the actual job title in there?
Plus everything except the actual title (Nit Picker) is duplicate information that the job seeker is already seeing in the organization, job type, region and location boxes on the same page or screen.
Nit Picker (you guessed it) is a good title.
No top-posting (also known as 'craigslisting', thanks Craig!)
This is the practice of closing and reposting the same job frequently.
This practice is ineffective on our site and can often lead to less, not more, job views.
Why? Well it 1) frustrates job seekers, 2) creates a lot of noise in alert subscriber's email inboxes, 3) gets our alert emails flagged as spam by big email service providers (like Gmail, Hotmail, etc.) and 4) gets the job flagged as duplicate content and thus low-ranked with the main search engines.
Finally we're also pretty certain that it 5) harms a small furry animal somewhere too - please don't do it. Ask yourself: Would I be doing this if I was paying $500 for each posting?
A rule of thumb - under most conditions, the same job should not be posted more than once a month. If it is an ongoing recruitment effort for high-turnover positions like 'canvassers', please post the job for at least a 3 month duration. This is especially important to avoid duplicate content penalties from the search engines (Google & Bing).
No duplicate postings
Even with a slightly modified title or description, top-posting's evil twin, duplicate posting, has the same negative effects.
Post a specific job once and once only.
This also goes for the same job but in slightly different locations as well as the same job but for different shifts.
A good rule of thumb - if for the same job the locations can be accommodated under the same item in the 'Regions' dropdown, then it should be only one job posting.
For example, you're running a face-to-face fundraising campaign and need to recruit 20 canvassers to cover the malls in the Vancouver area.
Instead of creating 20 postings for 'Canvasser' and changing the location of each one to a different mall, create one general posting and in the description part list all the malls you're targetting.
Again, ask yourself: Would I be doing this if I was paying $500 for each posting?
No jobs with only "see our site for details" in the job description
Why? 1) Many users set up automated email alerts that notify them whenever a job matching certain keywords in the description is posted. Jobs posted without detailed job descriptions are unlikely to trigger user alerts.
2) Visitors that search for jobs containing certain keywords from the search page or search engines will likely not find your posting if the keywords aren't there to be indexed.
3) Postings with minimal descriptions get significantly fewer click-throughs because job seekers are often browsing quickly through available jobs and, unless they know the organization or are particularly captivated by the job title, they tend to skip it and move on to the next job posting, rather then break their train of thought and go hunting on another site for one specific job posting.
No postings combining multiple different jobs (different shifts of the same job are ok)
The same reasons as in number 4) above apply here.
There is one condition where an exception is made - when different shifts of the same job are being filled.
In these situations it is recommended to advertise the job title and add that multiple shifts are being recruited (e.g. "Support workers (multiple shifts)").
Then, in the actual posting, highlight the different shift details that are being recruited.
No links to competitor sites
Our mission is to provide job posting services free to Canadian non-profits allowing them to save significant amounts of money.
If you feel it necessary to also post on other paid sites then by all means do so, but please don't link to ads at competitor sites from ours - it goes against everything we are striving to achieve with our site.
These additional rules mainly apply to recruiters:
- No résumé farming. You are not allowed to post an open ended, generic job to accumulate résumés. Why? Because it frustrates the heck out of job seekers. You may only post a specific job ad on behalf of a client with a specific opening for that job. We reserve the right to ask for proof that a job exists.
- No teaser jobs (see point 4 above).
- No postings for employment fairs, workshops, and so on.
- Due to many complaints of suspected 'phantom' jobs, we no longer allow postings for unnamed or confidential organizations. The organization name field must clearly state who the job seeker will be working for.
We'll contact you if the rules aren't followed the first couple of times, often we'll even modify something small for you without bothering you.
However continually ignoring the above rules will result in accounts being suspended without further notice.