Job Posting Rules, Guidelines & Tips


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  Job Posting Rules
  1. Short, meaningful job titles (no unnecessary or duplicate information, think mobile users)
    With about half our job seekers viewing job postings on their mobile phones, we have to enforce this rule strictly.
    No phrases, internal job codes, job type or status, locations, calls-to-action, marketing slogans, unnecessary characters, etc. in the title. Much of that information is already displayed in the posting header and is redundant.
    Program names should preferably not appear in the title either. However, if the program name itself conveys meaningful information an exception can be made but it must come after, not before, the actual job title. Some examples:
    External Posting: QW3-567SD (23FT) Full Time (0.8 FTE) Afternoon Shift Nit Picker - Nitpicker Eradication Program - Nitpickers,Inc - Vancouver, BChorrific
    Help create a Nit-free utopian society by joining us as a Nit Picker!!!bad
    Nit Picking Manager (Global Nit Eradication Program)better
    Nit Pickerbest
  2. No top-posting (also known as 'craigslisting', thanks Craig!)
    This is the practice of closing and reposting the same job frequently. This practice is ineffective on our site and can often lead to less, not more, job views. Why? Well it 1) frustrates job seekers, 2) creates a lot of noise in alert subscriber's email inboxes, 3) gets our alert emails flagged as spam by big email service providers (like Gmail, Hotmail, etc.) and 4) gets the job flagged as duplicate content and thus low-ranked with the main search engines. Finally we're also pretty certain that it 5) harms a small furry animal somewhere too - please don't do it. Ask yourself: Would I be doing this if I was paying $500 for each posting?
    A rule of thumb - under most conditions, the same job should not be posted more than once a month. If it is an ongoing recruitment effort for high-turnover positions like 'canvassers', please post the job for at least a 3 month duration. This is especially important to avoid duplicate content penalties from the search engines (Google & Bing).
  3. No duplicate postings
    Even with a slightly modified title or description, top-posting's evil twin, duplicate posting, has the same negative effects.
    Post a specific job once and once only. This also goes for the same job but in slightly different locations as well as the same job but for different shifts.
    A good rule of thumb - if for the same job the locations can be accommodated under the same item in the 'Regions' dropdown, then it should be only one job posting.
    For example, you're running a face-to-face fundraising campaign and need to recruit 20 canvassers to cover the malls in the Vancouver area. Instead of creating 20 postings for 'Canvasser' and changing the location of each one to a different mall, create one general posting and in the description part list all the malls you're targetting. Again, ask yourself: Would I be doing this if I was paying $500 for each posting?
  4. No jobs with only "see our site for details" in the job description
    Why? 1) Many users set up automated email alerts that notify them whenever a job matching certain keywords in the description is posted. Jobs posted without detailed job descriptions are unlikely to trigger user alerts. 2) Visitors that search for jobs containing certain keywords from the search page or search engines will likely not find your posting if the keywords aren't there to be indexed. 3) Postings with minimal descriptions get significantly fewer click-throughs because job seekers are often browsing quickly through available jobs and, unless they know the organization or are particularly captivated by the job title, they tend to skip it and move on to the next job posting, rather then break their train of thought and go hunting on another site for one specific job posting.
  5. No postings combining multiple different jobs (different shifts of the same job are ok)
    The same reasons as in number 4) above apply here. There is one condition where an exception is made - when different shifts of the same job are being filled. In these situations it is recommended to advertise the job title and add that multiple shifts are being recruited (e.g. "Support workers (multiple shifts)"). Then, in the actual posting, highlight the different shift details that are being recruited.
  6. No links to competitor sites
    Our mission is to provide job posting services free to Canadian non-profits allowing them to save significant amounts of money. If you feel it necessary to also post on other paid sites then by all means do so, but please don't link to ads at competitor sites from ours - it goes against everything we are striving to achieve with our site.
  7. These additional rules mainly apply to recruiters:
    1. No résumé farming. You are not allowed to post an open ended, generic job to accumulate résumés. Why? Because it frustrates the heck out of job seekers. You may only post a specific job ad on behalf of a client with a specific opening for that job. We reserve the right to ask for proof that a job exists.
    2. No teaser jobs (see point 4 above).
    3. No postings for employment fairs, workshops, and so on.
    4. Due to many complaints of suspected 'phantom' jobs, we no longer allow postings for unnamed or confidential organizations. The organization name field must clearly state who the job seeker will be working for.

We'll contact you if the rules aren't followed the first couple of times, often we'll even modify something small for you without bothering you. However continually ignoring the above rules will result in accounts being suspended without further notice.

 
  Job Posting Guidelines & Suggestions
Job seekers are bombarded with thousands of job postings from all directions. Effective job postings need to attract a wide variety of candidates, but at the same time should also pre-screen those applicants that may not be qualified. By following the few simple guidelines below you can gain a competitive advantage in attracting the best candidates.
  • Always keep in mind that your job posting is also an advertisement for your organization. Consider the marketing aspects, character and tone conveyed about your organization in your posting.
  • Carefully review your job posting before making it public to ensure there are no spelling mistakes, grammatical errors and that the formatting, fonts and line breaks look the way you expected. Use the 'preview' button regularly to see exactly how the job will look to a job seeker.
  • Try and think from an external person's perspective and target your audience appropriately. A posting written for an internal job board should often be modified substantially when targetting external applicants. Don't assume that everyone knows what your orgnization does.
  • Try to include a brief description about your organization and its mission in the job posting.
  • Always doublecheck your contact information. Typos are easy to make and can be costly if they go undetected in your job posting. If using an email address just for applications, send yourself a message to that address first to verify it works.
  • Include a salary range and information about benefits. Most candidates have a certain minimum income they need to live on, no matter how appealing the job. Stating up front the salary range and benefits can dramatically reduce wasted time for both parties.
  • Remember that quality candidates often spend a significant amount of time drawing up cover letters and fine tuning their resumes before applying. Extend them the courtesy of closing your posting if the position is filled early to avoid them wasting their time.
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