The JUNO BEACH CENTRE ASSOCIATION (JBCA) is seeking a bilingual (English/French) Digital Marketing Specialist to help expand its digital footprint and storytelling capacity in Canada. The ideal candidate should have a knack for creative storytelling, be experienced in developing and marketing multimedia content across a range of digital media channels, and have strong writing skills in both English and French.

• Salary: $65,000 to $70,000 per annum, commensurate with experience and qualifications
• Primary work location: Remote work   
• Application deadline: October 10, 2025
• Beginning of contract: November 10, 2025 or ASAP (3 months’ probation)

 THE ORGANIZATION

The Juno Beach Centre Association is the registered charity that owns the Juno Beach Centre (JBC), Canada’s privately-owned Second World War museum and education centre. The Juno Beach Centre is located on the beaches of the Normandy Landings in France, where Allied Forces began the liberation of Europe from Nazi rule on June 6th, 1944. 

Our Mission: To connect Canada’s Second World War legacy to a global future through remembrance, education, and a shared commitment to peace and democracy. 

WHY WE NEED YOU 

The JBCA has embarked on an ambitious $12.5 million Capital Campaign fundraising effort, in part designed to expand its footprint and storytelling capacity in Canada. This role is a strategic centrepiece in these efforts. It will support immediate fundraising and awareness campaigns while helping shape our long-term digital education and communications infrastructure.

WHAT WE OFFER

• A unique opportunity to shape the future of an iconic cultural institution
• A collaborative, innovative, and mission-driven environment
• Competitive compensation, an employee benefits plan, and professional development opportunities

THE POSITION

Reporting to the Community & Fund Development Manager, the Digital Marketing Specialist is primarily responsible for raising awareness about the Juno Beach Centre in Canada and building and maintaining the framework, methods, and assets to deliver the staff’s tailored educational content across Canada. Along with the Fund Development Manager, the Digital Marketing Specialist ensures consistent, effective, and measurable delivery of the JBCA’s Communications Plan and message. The role also supports revenue generation through advertising, email marketing, and social media calls to action aimed at grassroots supporters. 

The Digital Marketing Specialist is responsible for synthesizing complex historical information into engaging, thought-provoking, and accessible content that is primarily delivered digitally with a Canadian focus.

RESPONSIBILITIES OF THE DIGITAL MARKETING SPECIALIST

MARKETING & DIGITAL ADVERTISING

• Collaborate with the Executive Director and Fund Development Manager to develop and execute comprehensive communication plans
• Support the Volunteer & Community Outreach Coordinator and Community & Fund Development Manager in the development and management of the JBCA’s email marketing programs (including our monthly newsletter).
• Design of digital ad creative for ad placements across LinkedIn, Facebook & Instagram aimed at grassroots donors
• Daily management & optimization of core advertising programs across Facebook, Instagram, Twitter & TikTok
• Collaborate with the Executive Director to develop and implement tour operator and tourism fields marketing strategies across English-Canada and Quebec

SOCIAL MEDIA & COMMUNITY ENGAGEMENT

• Developing, managing and coordinating the content and day-to-day publication strategy for the JBCA’s “Friends of Juno Beach” Social Channels (LinkedIn, Instagram, Facebook & TikTok). This could include engaging volunteers across the organization in the strategic development of UGC for TikTok, Instagram Stories and Facebook Reels.
• Collaborate with the Communications Manager in France in sharing content between the JBCA channels and the “Juno Beach Centre” Social Channels (LinkedIn, Instagram, Facebook, & TikTok), ensuring alignment, and generally ensuring that they are cooperating in the same ecosystem.
• Lead digital performance reporting for the JBCA, providing monthly insights on website traffic, email metrics, and social media engagement. 
• Work with staff to align and optimize strategies to meet the JBCA’s fundraising and educational goals in Canada.

WEBSITE & CONTENT CURATION

• Support the Education Director in the development (research, writing, content creation) of “digital & social micro-exhibitions”, contained stories or series about Canada’s role in the Second World War that would be published and promoted across digital channels (website, social, etc.).
• Make general website updates and support the rest of the team (France and Canada) with same; monitor website back end, including web hosting and domain registration

OTHER

• Willing to work flexible hours, including some evenings and weekends
• Liaise with graphic designers, media agencies, software providers, and other vendors in support of our community building, advertising, and marketing efforts
• Undertake any secondary tasking and responsibilities deemed necessary for the efficient operation of the agency and its programs and services

 WHAT WE’RE LOOKING FOR

EXPERIENCE

• 3+ years of experience working with digital tools and managing/developing content for cross-platform digital platforms & channels, including social media channels (Facebook, Instagram, LinkedIn etc.), email marketing (Mailchimp), and websites (CMS, WordPress, Wix, Webflow, etc.) 
• Experience using not-for-profit CRM systems commonly used in Canada (e.g. Keela, Raiser’s Edge, Nationbuilder, etc.)

TECHNICAL SKILLS

• Good familiarity of digital KPIs and reporting platforms, and an ability to translate performance metrics into strategic insights to optimize programs and support internal stakeholders through strategic decision-making.
• Basic design or video editing skills (Canva or in-platform editing) would be considered a major asset, as would familiarity with managing & optimizing digital advertising programs (Return on Ad Spend or RoAS) across a range of channels (Facebook, Instagram, TikTok, etc.)
• Willingness to learn and leverage AI tools 

ATTRIBUTES

• Mission-driven and enthusiastic about preserving Canada’s Second World War history
• Exceptionally strong written and oral communication skills in both English and French. As an organization that serves both an English & French population in Canada, and this being a role that will require working closely with on-the-ground staff in France, fluent bilingualism is essential.
• Excellent interpersonal and communication skills, with the ability to engage diverse audiences effectively
• A creative and strategic thinker with a passion for leveraging technology to drive results
• Demonstrated ability to meet deadlines in a timely and efficient manner
• Willingness to engage with remote work and ability to take initiative to work independently

SAMPLE DUTIES IN A MONTH

• Design an automated email sequence to re-engage lapsed donors and invite them to join a new membership program
• Adapt a physical exhibition into a digitally curated experience for visitors to our website
• Create and execute a scheduled social media campaign for Remembrance Day or a significant Second World War anniversary
• Promote our Flag Sponsorship Program through ad campaigns centred around Canada Day or Flag Day
• Draft and manage the publication of regular content across the JBCA social channels

PHYSICAL DEMANDS

While performing the duties of this job, the employee is regularly required to speak or hear. The employee frequently is required to sit, use hands to finger, handle, or feel; and reach with hands and arms. The employee must occasionally stand, walk, and lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, colour vision, and the ability to adjust focus. The noise level in the work environment is usually moderate. The employee must be capable of travelling within Canada and France (occasionally).

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The JBCA welcomes all candidates to apply and encourages applications from Indigenous persons, racialized persons, 2SLGBTQI+ persons, and persons with disabilities for this position.