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Marketing Advisor

POSITION TYPE: Full Time 

LOCATION: Remote or Hybrid Ottawa

LANGUAGE: Bilingual

SALARY: $63,000 – $66,000 annual

BENEFITS: 3 weeks of vacation, plus an office closure between Christmas and New Year, and up to 10 sick days per year. Comprehensive medical and dental benefits, matching RRSP program after probationary period.

POSTING DATE:  April 17, 2026

DEADLINE: May 11, 2026

START DATE: TBD

About the Organization

Canadian Parks and Wilderness (www.cpaws.org) is a national charitable organization with 13 chapters across Canada, almost 100 staff, and hundreds of volunteers who have helped to protect over half a million square kilometers of Canada’s public land and water, since 1963.

Our conservation vision is to protect at least half of Canada’s public land and water in a framework of reconciliation – for the benefit of both wildlife and humans.

CPAWS is based on the unceded and unsurrendered lands of the Anishinabe Algonquin Nation, and works in both unceded and treaty lands of First Nations, Métis and Inuit throughout the country known as Canada.

CPAWS is committed to operating in a way that upholds justice, equity, diversity and inclusion (JEDI). We are also working to ensure our office is an inclusive and safe place for people from diverse backgrounds.

About the Role 

CPAWS National Office is hiring a Marketing Advisor. Reporting to the National Associate Director Communications, the successful candidate will play a key role by developing strategic marketing programs for the national communications team and is responsible for creating and publishing content that supports organizational programs, identifies and grows audiences, and builds awareness of CPAWS and its work. Their work will drive CPAWS supporters to take action that furthers the mission of the organization and the achievement of its strategic objectives. 

This role offers an excellent opportunity for a marketing advisor with 5+ years of experience. Do you take pride in your ability to position messaging creatively and powerfully, so that it stands out from the ‘white noise’? Are you a versatile and innovative person who enjoys learning, experimenting with new tactics, is obsessed with measuring results and always looking to improve marketing campaign responses?

Aligning marketing concepts with CPAWS’ strategic communications, the Marketing Advisor will take an evidence-based approach to their work—leveraging market research and social listening to understand what messaging resonates with target audiences, identify the channels they’re most engaged with, and implement tactics that effectively mobilize them.

We’re seeking someone who is digitally savvy with multimedia platforms, has strong organization skills to manage multiple priorities, follows up consistently with different teams or chapters, and has a collaborative mindset that thrives in a team environment. 

We value each employee’s creativity and innovation and offer a collegial work environment, professional development opportunities, and a generous benefits package.

Responsibilities

1)     Marketing Strategy & Implementation (40%):

• Develop, maintain and implement multi-media marketing campaigns that increase visibility for CPAWS with various audience segments.
• Increase retention of existing CPAWS supporters through effective engagement and dynamic content. 
• Measure and analyze KPIs from marketing campaigns to inform overall communications strategy.
• Working with the Associate Director, develop an annual communications plan to position CPAWS as a thought leader for nature protection in Canada.
• Identify mis- and dis- information and support the development of relevant communications strategies to counter impact on our mission. 

2)     Audience Engagement & Content Creation (40%):

• Develop, maintain and implement a social media and social listening strategy to accelerate audience and donor growth and increase audience engagement.

i. Build a quarterly implementation plan and implement in collaboration with the National Communications Coordinator.

ii. Design and manage social media content calendar with engagement from the National Communications Coordinator, including organic content calendars to support marketing campaigns.

iii. Publish engaging social media across CPAWS channels:

 - Amplify relevant chapter and partner content.

 - Monitor online conversations and respond to comment and inquiries.

 - Conduct daily content review on channels to identify and highlight relevant stories and news.

 - Track and monitor published content for robust reporting, leveraging insights to inform the next quarterly implementation plan.

• Create and publish a variety of traditional and digital communications materials including media releases and advisories, blogs, e-blasts, action and donation campaigns, reports, infographics, web copy.
• Develop and maintain a quarterly communications content calendar in collaboration with chapters and Conservation teams.
• Track engagement KPIs and develop strategies to increase public mobilization.

3)     Market Research & Project Planning (10%):

• Collaborate with cross-functional teams, including program staff, development, and Chapters to ensure seamless project delivery.
• Assist with the development of audience segment message testing and implementation.
• Maintain knowledge on channel best practices, keep apprised of trends.
• Support the planning and promotion of events including shooting and gathering content for post-event products.

4)     Stakeholder Engagement (10%):

• Maintain relationships with chapters to identify opportunities for collaboration, amplify campaigns that have national relevancy and curate content for CPAWS blog or newsletter.
• Maintain relationships with marketing and digital media agencies and related contractors to increase the effectiveness of CPAWS’ marketing campaigns.

Accountability and Authority

The National Marketing Advisor will work remotely or from Ottawa, and report to the National Associate Director Communications.  They will work closely with the other teams at our National Office, while supporting CPAWS chapter staff and members of the National Board of Trustees across the country. 

All staff are accountable through the staff structure to the National Executive Director for the planning and delivery of programs and services for which they are responsible. The National Executive Director is responsible for staff management and development, and the effectiveness of programs and services within the priorities and budgets approved by the Board.

The Human Resources Policy guides the National Executive Director in the day-to-day management of the organization. All CPAWS staff will ensure they have read, understand and adhere to the policy manual.

Qualifications & Expectations

• Essential Assets              
• Bilingualism in English and French (written and spoken).            
• Bachelor’s Degree or equitable, relevant experience in Marketing, or related field.           
•  At least five years’ marketing experience; not-for-profit experience.           
•  Highly-experienced with social listening and social media strategy and implementation, including content creation and delivery on multi-media platforms.          
• Excellent writing and editing skills with good attention to detail.            
• Strong project management skills and experience coordinating work and collaborating across several teams.              
• Strong interpersonal and collaboration skills.              
• Managing competing priorities and meeting deadlines.

 Nice to Have

• Experience with graphic design and layout tools such as Illustrator, Photoshop or Canva.
• Experience with Microsoft 365. 
• Experience uploading content on WordPress.
• Keen interest in nature conservation.

 Application Submission and Hiring Process

CPAWS is committed to a workforce that reflects the diversity of the populations we serve. We encourage applications from all qualified individuals, including applicants from all cultures, racialized communities, abilities, diverse sexual and gender identities, and others who may contribute to equitable representation and diversity of perspectives and ideas. We are committed to a selection process and work environment that is inclusive and barrier-free. Please contact us if you should require additional support at any stage of the recruitment process at

Please apply through this link : https://cpws.bamboohr.com/careers/44, and ensure to send your letter and resume saved into a single PDF with the file name: “LAST NAME_Marketing_Advisor”.

We thank all candidates for their interest in the position. Only candidates selected for an interview will be contacted. Applications will be accepted on a rolling basis, as we are looking to fill this position quickly. We expect to have two round of interviews and that interviews will last up to one hour. They may take place in person, or over Zoom, dependent on the needs of the candidate. We commit to contacting all candidates who we interview within two weeks of the interview date.